Facebook Enables Replies to Comments
03/25 2013 Posted in Fuel for Thought | 0 comments
After months of testing, Facebook announced today they will allow users and brand pages to reply directly to comments within the thread on a post. This provides a better user experience, with less spam in long threads, by allowing users to directly engage with the...
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Missed Opportunities: Poland Spring & The State of the Union
02/14 2013 Posted in Fuel for Thought, Trends | 2 comments
True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify...
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3 Types of People Ruining Twitter
07/24 2012 Posted in Fuel for Thought | 3 comments
I love Twitter. I absolutely love it. I’m a big supporter of quick-witted one-liners, and as far as I’m concerned that’s the lifeblood of Twitter. Plus, it gives me a platform through which to convince myself that my arrogance is justified (which is invaluable for...
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Who Will Harness the Collective Power of Social Athletes?
06/26 2012 Posted in Fuel for Thought | 2 comments
When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message:
OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!!
— LeBron James (@KingJames) June 22, 2012
That...
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Did You Know 4.0
10/28 2009 Posted in Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
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Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
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Facebook Officially Activates The Searchable Hashtag
Last week, Facebook announced that it would officially activate hashtags, which have typically been associated with Twitter, on their social networking site.
New App Tracks the Journey of your Messages Through the Twitterverse
Have you ever thought about your Tweet’s journey through the Twitterverse, through the hands of your followers and complete strangers across the web? Have you ever been curious where and how far your tweets move through cyberspace? “Where Does My Tweet Go?” is a new Twitter analytics tool that traces the viral spread of a Tweet from person to person to person, and could change the way we analyze and track the impact of Twitter messaging.
IBM Research Center Explores Deep Psychological Profiling on Twitter
Researchers at IBM’s Almaden Research Center are looking to create “deep psychological profiles” of potential customers to better understand their values and needs. Dr. Eben Haber and his team are building off previous research by Tal Yarkoni that matched bloggers’ posts to the 5 modern dimensions of personality: extroversion, agreeableness, conscientiousness, neuroticism and openness to experience. Understanding these personality traits and how they relate to consumerism is critical for companies and brands because it can predict purchase: “Extroverts are more likely to respond to an advertisement for a mobile phone that promises excitement than one that promises convenience or security. They also prefer Coca-Cola to Pepsi and Maybelline cosmetics to Max Factor. Agreeable people though, tend to prefer Pepsi…”
Google+ Gets A New Look and 41 New Features
Yesterday at the Google I/O conference, Google launched a redesign of its social networking platform, Google+. The redesign has a new look and feel with a multi-column layout that echoes that of Pinterest. In addition to the design, there are 41 new features, among which a couple stand out as particularly innovative:
Wolfram Alpha Study on Facebook Friends & Relationships
Image Courtesy of Wolfram Alpha
Wolfram Alpha (the computational knowledge engine) recently published an interesting study on demos, interests and behavior of Facebook users, particularly around friendship and relationship patterns.
Facebook Brand Pages on Mobile Get a Facelift
Remember those days when everything on the Internet was optimized for the desktop experience? Dot coms were the kings leading the charge in captivating internet users and driving commerce. Gone are those days now. On Tuesday, Facebook announced the rollout of its new revamped, fully mobile optimized brand pages, starting with mobile web and iOS with the updates on Android devices coming soon.
Since its inception, Facebook has been playing catch-up in the mobile space,…
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Is a Facebook Video Ad Worth Seven Figures?
If a picture is worth a thousand words, then a video must be worth a million. However, whether or not words and dollars have a one-to-one ratio is a different story altogether.
Twitter Tunes, LinkedIn News and the rest of This Week in Social Media
Why spend hours scouring the web when all the info you need is right below? Here’s everything important from this week in everything social. Did I miss anything? Send me an email: Daniel.Asulin@BigFuel.com.
How are you Feeling? New Facebook Status Incorporates Emotions & Activities
I still remember the prehistoric days when every Facebook status update had to follow the word “is.” Needless to say, functionality has come a long way since then. At some point down the line, Facebook decided that status updates could be more than just a strictly present depiction of what you were doing or how you were feeling. A quote for instance, or image, or video or maybe just something you felt like telling the world at that particular second with no relativity to time. But with Facebook’s newest addition to the status update function, the question is why not both?
Welcome Home Facebook
Yesterday, Facebook announced the long awaited Facebook Home experience. As always with any social media announcement, our team was all ears, streaming the event on every computer in sight, live tweeting from every Twitter handle and providing some entertaining and insightful commentary. So, we thought we would share what we’ve learned so far:
Instagram Ads, Facebook Home and the rest of This Week in Social Media
Another week gone by and another round of social news. Twitter, Facebook and Instagram all made big splashes this week with new products, new functionality and some interesting strategic changes. Here’s the full rundown on this week in social media. Did we miss anything? Send me an email at Daniel.Asulin@bigfuel.com.
