Posted in Fuel for Thought

Beyond The Like: Microsoft and Bazaar Voice Introduce “People Powered Stories”

During a Social Media Week 2012 panel at JWT on Tuesday, Jennifer Creegan, General Manager, Brand Advertising Business for Microsoft Advertising and Brant Barton Co-founder & Chief Innovation Officer for Bazaar Voice announced an ad platform partnership dubbed “People Powered Stories.”

Recent research by Microsoft’s Bing shows that consumers trust...
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Posted in Fuel for Thought

Help! I dropped my iPhone in The Toilet!

Customer Service: An Overview

Customer service (CS) is one of the fastest emerging social technology solutions that brands and consumers are demanding. CS is rapidly transitioning from traditional call centers and native websites to the social space – as a result vendors are scrambling to fill...
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Posted in Fuel for Thought

Social Media Week: Creating Music for the Social Web

Social Media Week’s Creating Music for the Social Web panel, hosted by SoundCtrl, took place this morning at Hearst Magazines, the Art & Culture Content Hub for this week’s events. Pitchfork Media President Chris Kaskie kicked off the morning with a keynote speech, where he talked about...
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Posted in Fuel for Thought

#SM in 2012: Avoiding The Pitfalls While Pushing Forward In A Brave New World

Social Media Week 2012 NYC started strong on Monday morning with a keynote by David Eastman, CEO of JWT America and a thought-proving presentation by Ann Mack, JWT Director of Trendspotting. Both Eastman and Mack touched on the fundamental shift in the ways consumers are connecting...
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Posted in Announcements

Join Us at the Global Hub for Social Media Week!

In just a few days, the Big Fuel office will be opening our doors to hundreds of New York’s hyper-social elite for Social Media Week!  Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations...
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Posted in Fuel for Thought

What Facebook’s Revenue Goals Mean to a Social Media Analyst

On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the...
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The power of a well-placed tweet wins mom a Super Bowl extravaganza.

I meet a lot of interesting people through Twitter. It’s my favorite social network. And I love hosting Twitter parties. But yesterday I met someone that blew my mind. Shenikwa Medlock, also known as Cedar Hill Mom, attends about 36 Twitter parties a week. Yes,...
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Posted in Fuel for Thought

The Real Reason Pinterest Matters

A Sizzling Startup

Pinterest is a two-year-old social bookmarking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting.

Pinterest’s growth has been exceptional; in...
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Posted in Fuel for Thought

Location Based Music: Choose Your Own Adventure

You know those serendipitous moments when your mobile music player, while set to shuffle, happens to play just the right music for your mood and environment? It’s as if the player knows where you are and which music could possibly enhance your experience. Those instances...
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Posted in Fuel for Thought

Tweet Drive Proves Good Social Leads to Social Good

Tweet Drive’s Houston event (Photo: Neighborhood Center/flickr)

Can those fleeting, intangible tweets of ours really fuel positive social change? Social media professional and entrepreneur Harrison Kratz founded Tweet Drive to do just that. By striking a balance between real-world and virtual-world community building, he has rallied philanthropists...
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Posted in Fuel for Thought

Mobile Digital Technologies As Extensions Of Our Brains – The Good & The Bad

This is the story of a dilemma that fellow, city-dwelling digital natives MIGHT be able to relate to. I was flying solo in a neighborhood of New York City that I don’t typically spend much time in, and I needed to find a good place...
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