Five Social Media Tenets Every Agency Should Embrace
10/7 2010 Posted in Fuel for Thought | 9 comments
This season, social is the new black. Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that’s always on the lookout for the next big thing: if you wait...
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Six Ways Brands Should Think of Social Media as a Party
08/20 2010 Posted in Fuel for Thought | 19 comments
I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here’s why:
1) Social Media is...
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
01/31 2010 Posted in Fuel for Thought, Insights | 36 comments
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
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What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
11/23 2009 Posted in Fuel for Thought, Measurement, Research | 4 comments
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
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Welcome to Mom-Entum a New Channel from Content to Commerce!
11/10 2009 Posted in Insights, Mom~Entum | 1 comment
It’s really amazing when you think about it. Marketing to Moms and women in general is the hottest topic today on television, the news, in blogs, on Twitter and just about everywhere you go.
Topics range from our buying power, the way we are dynamically changing...
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Did You Know 4.0
10/28 2009 Posted in Research, Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
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Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
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What does Klout buy you?
I was pretty popular in high school. Not Justin Beiber popular, but everyone seemed to know my name and remembered me. I was even voted Vice President of my senior class. It’s amazing what a name like Frantz in upstate New York can do for...
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I have been rejected from “motherhood” for the age of my kids.
Does mom ageism exist? Damn right it exists. For most brands, the focus is on younger moms of infants and toddlers. Moms with teenagers are written off. Boomer moms, despite all of their disposable income, are virtually ignored.
But look at this statistic: there are 12...
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The Most Sought-After Wizard in Tomorrow’s Advertising?
When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his...
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Social Is IN and the Lights Are OUT: Navigating the Social Stack
Social happened fast and its growth occurred organically, fragmented and decentralized. Today there are thousands of social technologies for brands to evaluate and deploy. On a per brand and/or agency basis the supply is greater than the demand, meaning, there are more technologies to leverage...
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Is this truly organic?
Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be...
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Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor...
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The Current Battle for Talent
There is a lot of talk about the War for Talent, again. This happens now and then, typically post-recession or economic struggle. It is my firm belief that the War will never end and you must have a strategy for the War, not the battle. Most...
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Just a Little Friday Fun for You All!
We all know about viral videos. But let’s talk about viral music videos for a sec.
Owned Is Nailed. Paid Is Flying. Earned Is the Future. Whoever Fuses All 3…
The relationship between owned, paid, and earned is multi-faceted – with aspects touching strategy, content, measurement and brand value.
As alluded to in a recent tweet:
From a technology perspective: OWNED is nailed. PAID has taken off. The future lies in EARNED. Whoever FUSES all three will...
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Should social media ever be used for disciplining your child?
A dad disciplines his daughter for her disrespect by shooting her laptop to death and sharing it with the world via video. A mom in Ohio posts a photo of her daughter with a red X over her mouth and tells her she has to...
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Unforgettable
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
It’s as old as the spoken language – the irresistible draw of a good story. One that pulls you in makes you...
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