Five Social Media Tenets Every Agency Should Embrace
10/7 2010 Posted in Fuel for Thought | 9 comments
This season, social is the new black. Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that’s always on the lookout for the next big thing: if you wait...
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Six Ways Brands Should Think of Social Media as a Party
08/20 2010 Posted in Fuel for Thought | 19 comments
I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here’s why:
1) Social Media is...
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
01/31 2010 Posted in Fuel for Thought, Insights | 36 comments
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
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What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
11/23 2009 Posted in Fuel for Thought, Measurement, Research | 4 comments
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
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Welcome to Mom-Entum a New Channel from Content to Commerce!
11/10 2009 Posted in Insights, Mom~Entum | 1 comment
It’s really amazing when you think about it. Marketing to Moms and women in general is the hottest topic today on television, the news, in blogs, on Twitter and just about everywhere you go.
Topics range from our buying power, the way we are dynamically changing...
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Did You Know 4.0
10/28 2009 Posted in Research, Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
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Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
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Beyond The Like: Microsoft and Bazaar Voice Introduce “People Powered Stories”
During a Social Media Week 2012 panel at JWT on Tuesday, Jennifer Creegan, General Manager, Brand Advertising Business for Microsoft Advertising and Brant Barton Co-founder & Chief Innovation Officer for Bazaar Voice announced an ad platform partnership dubbed “People Powered Stories.”
Recent research by Microsoft’s Bing shows that consumers trust...
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Help! I dropped my iPhone in The Toilet!
Customer Service: An Overview
Customer service (CS) is one of the fastest emerging social technology solutions that brands and consumers are demanding. CS is rapidly transitioning from traditional call centers and native websites to the social space – as a result vendors are scrambling to fill...
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Social Media Week: Creating Music for the Social Web
Social Media Week’s Creating Music for the Social Web panel, hosted by SoundCtrl, took place this morning at Hearst Magazines, the Art & Culture Content Hub for this week’s events. Pitchfork Media President Chris Kaskie kicked off the morning with a keynote speech, where he talked about...
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#SM in 2012: Avoiding The Pitfalls While Pushing Forward In A Brave New World
Social Media Week 2012 NYC started strong on Monday morning with a keynote by David Eastman, CEO of JWT America and a thought-proving presentation by Ann Mack, JWT Director of Trendspotting. Both Eastman and Mack touched on the fundamental shift in the ways consumers are connecting...
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Join Us at the Global Hub for Social Media Week!
In just a few days, the Big Fuel office will be opening our doors to hundreds of New York’s hyper-social elite for Social Media Week! Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations...
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What Facebook’s Revenue Goals Mean to a Social Media Analyst
On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the...
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The power of a well-placed tweet wins mom a Super Bowl extravaganza.
I meet a lot of interesting people through Twitter. It’s my favorite social network. And I love hosting Twitter parties. But yesterday I met someone that blew my mind. Shenikwa Medlock, also known as Cedar Hill Mom, attends about 36 Twitter parties a week. Yes,...
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The Real Reason Pinterest Matters
A Sizzling Startup
Pinterest is a two-year-old social bookmarking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting.
Pinterest’s growth has been exceptional; in...
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Location Based Music: Choose Your Own Adventure
You know those serendipitous moments when your mobile music player, while set to shuffle, happens to play just the right music for your mood and environment? It’s as if the player knows where you are and which music could possibly enhance your experience. Those instances...
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Tweet Drive Proves Good Social Leads to Social Good
Tweet Drive’s Houston event (Photo: Neighborhood Center/flickr)
Can those fleeting, intangible tweets of ours really fuel positive social change? Social media professional and entrepreneur Harrison Kratz founded Tweet Drive to do just that. By striking a balance between real-world and virtual-world community building, he has rallied philanthropists...
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Mobile Digital Technologies As Extensions Of Our Brains – The Good & The Bad
This is the story of a dilemma that fellow, city-dwelling digital natives MIGHT be able to relate to. I was flying solo in a neighborhood of New York City that I don’t typically spend much time in, and I needed to find a good place...
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