Heather Rook

Bio:

Heather has spent the past seven years working with businesses in New York City, implementing financial and operational processes to prepare and guide companies through growth. She has an in-depth knowledge of the small and medium sized business environment and applies organized, reasoned solutions to meet the needs of these companies' high pressure situations. Heather's background in art also enhances her understanding of the creative fields, such as in her current position at Big Fuel Communications LLC, where she creates and oversees all financial strategies and workflow. A native of Ohio, she graduated from Skidmore College with a degree in Studio Art.

Author Posts (3)

03/11 2010 Posted in Fuel for Thought 1 comment

Taking a Break to Give Back
Photo via Agencies in Action on Flickr. In the crazy, fast-paced world of social media advertising, it’s easy to get caught up in sales and management and deliverables and stress, stress, stress… and we sometimes forget about the community around us. Volunteer work is one of those items that usually goes on the to-do list [...]
02/19 2010 Posted in Measurement 1 comment

Is Social Media the Way to Customers’ Hearts… and Wallets?
Retailers are always looking for ways to connect with consumers and create brand loyalty, and consumers are always looking for ways to save money without sacrificing quality. Could social media be the solution for everyone? I recently came across a great article on the J&R blog addressing this topic, entitled Social Media and Customer Loyalty [...]
01/29 2010 Posted in Measurement 1 comment

Social Media Budgets and ROI: The Ongoing Struggle
As a finance director, I know money. I know budgets. I know allocations. I know how to tighten the belt during a tough economy. I know how to keep the kids in line when the economy picks up and the money comes back in. (Kidding, co-workers, kidding! You’re all very mature adults who would never [...]

About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.