Holly Pavlika

Website: http://www.bigfuel.com

Contact: hollyp@bigfuel.com


Holly Pavlika is one of few women to have her name on the door of an advertising agency- and she did it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.

Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. Holly went on to win shelves of awards with the agency, across brands like Berger Mutual Funds, U.S. Trust, Avon, Affinia Hotels, Cunard, the Boca Raton Resort and Club, MasterCard and the Telluride Film Festival. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners.

A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct. In order to gain critical mass a year after inception, she acquired Chinnici Direct, whose accounts boasted Chase Manhattan Bank, SunCom, Barnes and Noble and Bloomberg.

Prior to joining Big Fuel, Holly worked with G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Her leadership skills helped grow the agency culture and her motivation energized the environment. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.

Holly’s awards continued to decorate shelves along the way - including awards from Echo New York Festivals, ADDY, ANDY and Caples Awards, and the 2007 DMCNY Silver Apple Award for contributions to the industry. A demonstrated leader, Holly has served on the board of the Caples for almost seven years, and last year received the Wunderman Award for a lifetime of creativity. Holly is currently the Chair of the first ever DMA Creative Council and has been on the Board of the Echo committee for the past three years. Holly has also taught direct marketing at the DMEF and the 4As, and she has contributed pro bono efforts for the Cystic Fibrosis Foundation.

Author Posts (305)


  • Is Obama overusing social media this election campaign?

    So President Obama blew away the competition in the last election through his innovative use of social media. His campaign has been held up as one of the best examples of social media. This year, it just doesn’t feel the same. Obama is leading the way over Mitt Romney in his use according to Pew […]


  • Using a Global Social Media Network for Good

    Special guest post:  Jennifer Burden, Founder of World Moms Blog This past June we were honored to have Holly Pavlika of MOMentum speak at a World Moms Blog social good event in New York City. Holly told her first-hand story from her UN Foundation Shot@Life trip to Tanzania she took this past May at our […]


  • Being “good for a girl.”

    So Yahoo has a new CEO and the world is buzzing because of it. Not just because she a female with a new, big job, but because she is also pregnant and plans on working through her maternity leave and returning to the job a few weeks after giving birth. Good luck with that, Marissa […]


  • Moms would love to be fingerprinted.

    I usually go to the gym carrying my keys because my gym has to swipe the key tag on it. But now they have a fingerprint imaging system. All I do is lay my pointer finger on the pad till it blinks green and I’m in! No more search and destroy missions in the early […]


  • Is Facebook Losing Its MOM-entum?

    Recently I received concern about a few bloggers whom I recommended to someone for a program. Many of the moms I am a friends with, or who are renown in the mom social circles, don’t have big Facebook numbers; but they do have large followings on Twitter or on their blogs. The social mom usually […]


  • Please do your homework before you call us mommy bloggers.

    I am a mom. I have a blog. And I really hate the term “mommy blogger”. Blogger says one thing– we write blogs. Sure, we write blogs, but we do so much more. Consensus among moms reflects my hatred. My children don’t even call me mommy, so why are you calling me mommy? We are […]


  • I have been rejected from “motherhood” for the age of my kids.

    Does mom ageism exist? Damn right it exists. For most brands, the focus is on younger moms of infants and toddlers. Moms with teenagers are written off. Boomer moms, despite all of their disposable income, are virtually ignored. But look at this statistic: there are 12 million moms of teenagers (ages 14-17) and 25 million […]


  • Should social media ever be used for disciplining your child?

    A dad disciplines his daughter for her disrespect by shooting her laptop to death and sharing it with the world via video. A mom in Ohio posts a photo of her daughter with a red X over her mouth and tells her she has to answer everyone who asks why she is no longer allowed […]


  • Is it strange to love a marketing discipline?

    I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a […]


  • I’m going to live in extreme poverty.

    Did you know that 46.2 million people live below the poverty line in America alone? All around the world, there are entire countries in poverty, amounting to 1.4 BILLION men, women, and children worldwide living on less than $1.50 a day. So what is my next challenge? I managed to survive a March Madness challenge […]


  • #TeamMom wins Klout Agency Insanity March Madness tweetathon for charity!

    We were invited by Klout to participate as an agency. Each agency had to then pick 3 individuals to represent in a 6-round March Madness Agency social influence contest. Each round was 24 hours. The minute one round ended, the next round began. I didn’t realize that till I was well into the game. Round 5 […]