Holly Pavlika

Website: http://www.bigfuel.com

Contact: hollyp@bigfuel.com

Bio:

Holly Pavlika is one of few women to have her name on the door of an advertising agency- and she did it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.

Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. Holly went on to win shelves of awards with the agency, across brands like Berger Mutual Funds, U.S. Trust, Avon, Affinia Hotels, Cunard, the Boca Raton Resort and Club, MasterCard and the Telluride Film Festival. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners.

A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct. In order to gain critical mass a year after inception, she acquired Chinnici Direct, whose accounts boasted Chase Manhattan Bank, SunCom, Barnes and Noble and Bloomberg.

Prior to joining Big Fuel, Holly worked with G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Her leadership skills helped grow the agency culture and her motivation energized the environment. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.

Holly’s awards continued to decorate shelves along the way - including awards from Echo New York Festivals, ADDY, ANDY and Caples Awards, and the 2007 DMCNY Silver Apple Award for contributions to the industry. A demonstrated leader, Holly has served on the board of the Caples for almost seven years, and last year received the Wunderman Award for a lifetime of creativity. Holly is currently the Chair of the first ever DMA Creative Council and has been on the Board of the Echo committee for the past three years. Holly has also taught direct marketing at the DMEF and the 4As, and she has contributed pro bono efforts for the Cystic Fibrosis Foundation.

Author Posts (300)

 

  • 05/15 2012 Posted in Fuel for Thought, Research 1 comment

    I have been rejected from “motherhood” for the age of my kids.

    Does mom ageism exist? Damn right it exists. For most brands, the focus is on younger moms of infants and toddlers. Moms with teenagers are written off. Boomer moms, despite all of their disposable income, are virtually ignored. But look at this statistic: there are 12 million moms of teenagers (ages 14-17) and 25 million [...]

     

  • 05/3 2012 Posted in Fuel for Thought, Trends 0 comments

    Should social media ever be used for disciplining your child?

    A dad disciplines his daughter for her disrespect by shooting her laptop to death and sharing it with the world via video. A mom in Ohio posts a photo of her daughter with a red X over her mouth and tells her she has to answer everyone who asks why she is no longer allowed [...]

     

  • 04/27 2012 Posted in Fuel for Thought, Trends 1 comment

    Is it strange to love a marketing discipline?

    I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a [...]

     

  • 04/13 2012 Posted in Announcements, Fuel for Thought 1 comment

    I’m going to live in extreme poverty.

    Did you know that 46.2 million people live below the poverty line in America alone? All around the world, there are entire countries in poverty, amounting to 1.4 BILLION men, women, and children worldwide living on less than $1.50 a day. So what is my next challenge? I managed to survive a March Madness challenge [...]

     

  • 04/2 2012 Posted in Announcements, Fuel for Thought 0 comments

    #TeamMom wins Klout Agency Insanity March Madness tweetathon for charity!

    We were invited by Klout to participate as an agency. Each agency had to then pick 3 individuals to represent in a 6-round March Madness Agency social influence contest. Each round was 24 hours. The minute one round ended, the next round began. I didn’t realize that till I was well into the game. Round 5 [...]

     

  • 03/22 2012 Posted in Fuel for Thought 0 comments

    Mom March Madness: A vote for all social moms everywhere

    So I find myself in Round 3 of the Klout March Madness Agency Insanity contest. I’ve made it to Round 3 after about 4 1/2 hours of sleep yesterday as each round ends around 2am in the morning. It’s a contest of social influence…an agency versus agency March Madness contest and I somehow got coerced [...]

     

  • 03/20 2012 Posted in Fuel for Thought 0 comments

    Is Your Brand Ready to Meet the Needs of the Fashionable Mom?

    There are 84 million moms in the U.S. of which 32 million are online. And motherhood triggers her social activity. Moms are often a household’s “Chief Purchasing Officer”—making or influencing about 85% of all purchases from retail to healthcare, automobiles, finances and more to the tune of about $2.4 trillion. Of those 84 million moms [...]

     

  • 02/6 2012 Posted in Campaigns & Creativity, Fuel for Thought 0 comments

    The power of a well-placed tweet wins mom a Super Bowl extravaganza.

    I meet a lot of interesting people through Twitter. It’s my favorite social network. And I love hosting Twitter parties. But yesterday I met someone that blew my mind. Shenikwa Medlock, also known as Cedar Hill Mom, attends about 36 Twitter parties a week. Yes, you read that right, 36 parties a week! She’s won [...]

     

  • 01/19 2012 Posted in Mom~Entum, News 1 comment

    This is my 300th MOM-entum post today.

    Little did I think 2 years ago, that first blog post would grow to into a robust twitter community, a Facebook page, a YouTube channel, partnerships, speaking engagements, a dedicated #MILFF (Moms I Like 2 Follow Friday) following complete with branded t-shirts, a fashion show at Lincoln Center and so much more. When you first [...]

     

  • 01/18 2012 Posted in Mom~Entum, News 0 comments

    Join us for the first inaugural Strut Moms twitter party.

    The Strut Moms will hosting their first twitter party leading up to their debut at Mercedes-Benz Fashion Week at Lincoln Center. Please join Vera, Audrey, Denise, Melissa and myself. But be sure to be fashionably on time! Here’s the link to our tweet grid. Did you like this? Share it:Tweet

     

  • 01/17 2012 Posted in Mom~Entum, News 0 comments

    The First-Ever Mom Fashion Show during Mercedes-Benz Fashion Week at Lincoln Center.

    MOM-entum/Big Fuel, TheMOMS, Getting Gorgeous and Stephanie Winston Wolkoff Are Partnering to Present the First Annual Fashionable Mom Show during Mercedes-Benz Fashion Week at Lincoln Center. Mom-entum has joined forces with The Moms, formerly known as Moms and the City, Getting Gorgeous and Stephanie Winston Wolkoff, Director of Fashion at Lincoln Center and Fashion Consultant [...]