Author Posts (16)

• 05/8 2012 Posted in Campaigns & Creativity, Fuel for Thought 2 comments

  Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media

  Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star [...]

   

• 03/27 2012 Posted in Fuel for Thought 0 comments

  The Homestretch: Driving Action Through Interest Marketing

  On the surface, Pinterest is a photo-sharing site, with a few significant deviations from competitive products. But beneath the surface, Pinterest is a crucible of our hopes and dreams. It’s the designer outfit we want to own, the car we want to drive, the gourmet meal we want to cook, and the travel destinations on [...]

   

• 02/8 2012 Posted in Announcements 0 comments

  Join Us at the Global Hub for Social Media Week!

  In just a few days, the Big Fuel office will be opening our doors to hundreds of New York’s hyper-social elite for Social Media Week!  Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile [...]

   

• 11/30 2011 Posted in Announcements, News 0 comments

  Big Fuel is a Finalist in the Mashable Awards!

  It’s been quite a year for Big Fuel. We’ve accomplished some amazing things over the past year. We’ve reached major social media milestones on behalf of our clients. We’ve welcomed a new CEO and moved into a spacious new office. We’ve traveled the country, and the world, speaking at conferences and connecting with all of [...]

   

• 11/3 2011 Posted in Fuel for Thought 0 comments

  How to Compete in Social Media

  “When selling A against B, we might do a great job of explaining why A is better than B, but it’s easy to forget that the prospects you are pitching have another option: doing nothing.” – Seth Godin Anyone who knows me well, knows that I’m not the biggest fan of Seth Godin, so if [...]

   

• 09/30 2011 Posted in Announcements, Fuel for Thought 0 comments

  Big Fuel Goes Global For Advertising Week

  Fall is, hands-down, my favorite season. Every summer, I count down the days until pumpkin spice lattes, cozy scarves, and brisk mornings, and colorful leaves. Fall is also conference season. Here at Big Fuel, we’ve got an unparalleled thirst for knowledge. We love meeting people from cool new tech startups, learning about groundbreaking digital initiatives, [...]

   

• 08/29 2011 Posted in Fuel for Thought 0 comments

  Taking a Look at MTV’s 2011 VMA Social Campaign

  Last year was a great year for awards shows, which had been showing a decline in viewer interest in recent years. Social media added a new dimension of real-time excitement unprecedented in the entertainment industry. For the first time, viewers were able to share their comments about everything from red carpet outfits to explosive performances [...]

   

• 08/18 2011 Posted in Fuel for Thought 0 comments

  Dear Jon Hamm…from Avi Savar on behalf of GRAD MEN

  Avi Was more than happy to add some leverage to the Grad Men campaign, started by students of Creative Circus to convince the actor Jon Hamm to speak at their commencement ceremony – as his Emmy-nominated TV character, Don Draper from AMC’s Mad Men! Did you like this? Share it:Tweet

   

• 07/28 2011 Posted in Fuel for Thought 0 comments

  What You Can Learn From LEGO®

  There are plenty of reasons why Lego blocks – the iconic toy building bricks – belong in every nursery and playroom, but I firmly believe that every office, boardroom, conference room, and breakout space should have a bucket of Legos on every table. According to the Lego website, “the name ‘LEGO’ is an abbreviation of [...]

   

• 07/15 2011 Posted in Fuel for Thought 0 comments

  The Future of Social Gaming

  By Aston Hunt, Associate Analyst, Big Fuel I’d like to think that video games are inherently social. In the 1980s, players competed and bonded over Pac-Man and Street Fighter in arcades, and in 1990, that same experience was brought into our homes. However, things changed drastically in 2000 when console developers began integrating the player [...]

   

• 07/13 2011 Posted in Fuel for Thought 0 comments

  Would You Stay Friends With Your Brand?

  A few nights ago, I found myself cross-legged on my living room floor, laptop on the coffee table, furiously purging my social networks. The feeling was a mixture of both guilt and relief. There were people on Twitter whom I’d only conversed with once and followed out of courtesy. There were people I’d met in [...]