Author Posts (2)

• 01/25 2012 Posted in Fuel for Thought 0 comments

  Tweet Drive Proves Good Social Leads to Social Good

  Tweet Drive’s Houston event (Photo: Neighborhood Center/flickr) Can those fleeting, intangible tweets of ours really fuel positive social change? Social media professional and entrepreneur Harrison Kratz founded Tweet Drive to do just that. By striking a balance between real-world and virtual-world community building, he has rallied philanthropists across the country to hold toy drives and [...]

   

• 11/29 2011 Posted in Fuel for Thought, Social Wrap-Up 0 comments

  Would You “Like” to Feed America?

  As the world’s go-to spot for “sharing,” Facebook provides a natural environment for harnessing the holiday spirit of giving. In light of Thanksgiving, I specifically examined how brands were enlisting Facebook fans to “feed America.” Below are some do’s and don’ts we can gather from three brands using vastly different social strategies to support food [...]