Michoel Ogince

Website: http://www.mountainclimber.me

Contact: michoelo@bigfuel.com


Social Technology Entrepreneur

Author Posts (26)


  • Pivot Conference ’13 – Snackable Take Home Lessons

    Missed out on Pivot Conference ’13? Catch up on the highlights below: Michoel @Twabbi


  • Pinterest for Brands: Where Are We Now?

    With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. Despite reports in July and August that Pinterest’s growth rate has slowed more recent statistics show a return of its hockey stick growth, making it the fourth largest traffic source in the world. […]


  • Innovation and Golf in Kohler

    Brands, agencies and social media in the morning. Golfing in the afternoon. I recently returned from Kohler, WI, where marketing VPs, agency execs and vendors cruised in to the American Club for Mediapost’s first annual Brand Marketers Summit. Limited to about 120 invitees, it was a phenomenal opportunity to build relationships, learn from each other and of course have […]


  • Social Is IN and the Lights Are OUT: Navigating the Social Stack

    Social happened fast and its growth occurred organically, fragmented and decentralized. Today there are thousands of social technologies for brands to evaluate and deploy. On a per brand and/or agency basis the supply is greater than the demand, meaning, there are more technologies to leverage than campaigns that can be married to them. For brands, […]


  • Owned Is Nailed. Paid Is Flying. Earned Is the Future. Whoever Fuses All 3…

    The relationship between owned, paid, and earned is multi-faceted – with aspects touching strategy, content, measurement and brand value. As alluded to in a recent tweet: From a technology perspective: OWNED is nailed. PAID has taken off. The future lies in EARNED. Whoever FUSES all three will be CROWNED. #in — Michoel Ogince (@Twabbi) May […]


  • Securing Peace of Mind in an Insecure Social Space

    Remember when there was no internet? No digital life meant no need for digital surveillance, monitoring or security. The birth of the internet started with the research of packet switching and as the technology advanced so did adoption. In the early 1970’s the first computer virus was reported – known as the Creeper Virus, it […]


  • A Prediction in Enterprise

    Today Fortune 500 and many middle tier companies have jumped aboard on the social media marketing train. To meet their business goals social technologies have sprouted like mushrooms, CMO’s have (and still are) reaching out for social media guidance and digital agencies have built social media business units. Additionally, I have noticed a trend in […]


  • Foursquare, Flickr and Pinterest Had a Baby – 6 Product Lessons Learned From Caterina’s New Startup: Pinwheel.

    Meeting with founders, entrepreneurs, CEO’s and their products is part of my day job. Very few share the social technology wisdom of Caterina – one of my favorite entrepreneurs. Although I have yet to have the opportunity to meet her, yet I have heard that she’s as impressive in real life as she is on […]


  • Help! I dropped my iPhone in The Toilet!

    Customer Service: An Overview Customer service (CS) is one of the fastest emerging social technology solutions that brands and consumers are demanding. CS is rapidly transitioning from traditional call centers and native websites to the social space – as a result vendors are scrambling to fill this need. Vendors range from traditional call centre technologies […]


  • The Real Reason Pinterest Matters

    A Sizzling Startup Pinterest is a two-year-old social bookmarking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting. Pinterest’s growth has been exceptional; in fact, larger than Facebook experienced at the same age. […]


  • Five Reasons Your Brand Should Leverage Open Graph Objects

    In May 2010 at F8, Facebook’s annual developer conference, Zuck and his team announced the Open Graph Protocol—a technology to integrate web pages into the social graph. One year later the protocol was enhanced to include objects. Also known as Open Graph Objects (OGO)—a Facebook “Like” that is attached to content and/or products rather than […]