Michael Mikho

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Contact: mike.mikho@bigfuel.com

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Author Posts (19)

 

  • 3 Types of People Ruining Twitter

    I love Twitter. I absolutely love it. I’m a big supporter of quick-witted one-liners, and as far as I’m concerned that’s the lifeblood of Twitter. Plus, it gives me a platform through which to convince myself that my arrogance is justified (which is invaluable for someone with an ego the size of LeBron James’ forehead). […]

     

  • Five Steps to Go From College Senior to Senior Director of Social Media

    My girlfriend’s little cousin is a Junior at UNC Chapel Hill, aspiring for a career in “marketing or PR, or something like that.” That relatively open outlook is much more targeted than my own was at her age, which went something like, “I don’t want to work a lot and I want to make a […]

     

  • Who Will Harness the Collective Power of Social Athletes?

    When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message: OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!! — LeBron James (@KingJames) June 22, 2012 That message was retweeted more than 45,000 times […]

     

  • Can Social Save American Soccer?

    Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we […]

     

  • “Slam Dunk” Marketing

    Prepare to hear something incredibly insightful that you’ve never heard before: social media is a growing part of nearly every brand’s marketing mix (and they say you can’t pick up sarcasm via text). Ok, it’s a bit cliché, but that’s for good reason. I don’t think anyone would disagree that the percentage of marketing hours […]

     

  • The Most Sought-After Wizard in Tomorrow’s Advertising?

    When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his uncle or the publisher of his book for all I […]

     

  • Who Are The Modern-Day Mad Men?

    I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over […]

     

  • Dwight’s Got Soul: Rainn Wilson Takes Social Conversation to a Deeper Level

    Dwight Schrute might be one of the best television characters of all time…certainly one of the most creatively conceived. Who doesn’t love a proud beet farmer with the gullibility of a 5-year-old? That being said, it should come as no surprise that Rainn Wilson, the actor responsible for Dwight, knows how to make a crowd […]