The power of a well-placed tweet wins mom a Super Bowl extravaganza.

I meet a lot of interesting people through Twitter. It’s my favorite social network. And I love hosting Twitter parties. But yesterday I met someone that blew my mind. Shenikwa Medlock, also known as Cedar Hill Mom, attends about 36 Twitter parties a week. Yes, you read that right, 36 parties a week! She’s won an apron, cutting boards, bracelet, and magazine subscriptions from some of the parties she’s attended.

But Shenikwas…

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Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution

Props to you if you recognize the image above. If not, perhaps this will jog your memory:

“And then……?”

In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent on upselling. (I can relate, having done the same thing with cheesecakes and Italian ices while working the drive-thru at a Fazoli’s in…

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Catvent 2011 – Weekly Cat Roundup, December 1-9

For those who have not heard about the holiday campaign we’re running with our friends at The Humane Society of NY, you could not have picked a better article to read if you tried. Being a social media agency, Big Fuel has always had a spot in its heart for cats. So, we approached The Humane Society of NY with an idea that would turn the traditional ‘Advent’ calendar on its head… with cat videos.

Not just any cats, however… and not just any videos. We wanted to make historical and…

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What’s More Rewarding Than Scaling A Mountain or Conquering a River?

Winning an AWESOME head-to-toe prize pack from our client, GORE-TEX.

Since 1958, GORE-TEX fabric has been keeping adventurers like you dry and comfortable in the most extreme weather conditions – with durable, waterproof, and windproof outerwear and footwear designed to help you perform your best and reach new heights.

Now’s your chance to share your epic story. Just visit and like the GORE-TEX Facebook page, then upload a photo or video of your greatest outdoor adventure….

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Sonic Live with Black Lips

Sonic Live is a program we’re piloting throughout the fall where we pair an indie band and an indie blog for a live stream concert event to help expose the all-new Chevy Sonic.  Sonic is geared towards the younger hipper first car buyer market (18-25).The rationale is that embedding a major music site as part of the experience, they’ll help push it harder throughout the channels.  When you compliment their reach with Chevy’s, the band’s, the labels, and tertiary blogs who are into that band,…

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Activism Has Never Been This Trendy.

Photo from homepage

American fashion designer Kenneth Cole recently launched a social issues web site,, a platform which encourages open debate on political hot topics like gun control, abortion, gay rights, and war. The topics, while very limited in scope, present an opportunity for focused dialogue in a socially savvy way. What I find most interesting and…

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Buick Gets in the Game with “Quest for the Keys”

Brand Channel’s Sheila Shayon wrote a nice post about Big Fuel’s current campaign for Buick. Thanks Sheila!

My favorite quote: “Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.”

Social media scavenging is now yielding ever bigger rewards for brands. Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.


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Mitsubishi Wows Gen Y with Autonomous Test Drives

Mitsubishi intends to wow America’s car-buying youth with their launch efforts for the 2011 Outlander Sport, a small sporty crossover that just hit dealerships for less than $20k. The wow factor…the ability to autonomously test drive the car from your living room sofa.

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Engage Me.

As a Production Manager here at Big Fuel I am constantly online researching new social and creative content. I listen to music, stream web videos and am versed in the next great campaign. The campaigns that stand out are the ones I feel passionate about and ultimately tell a story I want to share with someone else.  I recently found an interactive music video collaboration by the band Arcade Fire called The Wilderness Downtown and it opened my eyes to a new kind of music video….

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Case Study: Beyond Product Placement

I attended IFP’s Independent Filmmaker Conference this week, the oldest forum in the US for the discovery of new projects in development and new voices in the independent film scene. I was surrounded by filmmakers, industry executives and agencies, all of whom were there to celebrate this year’s crop of content creators and what it takes to get your film seen, whether it premieres at a festival, as a major theatrical release, or online.

At Big Fuel we strive to bridge the gap…

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Light reading: UI and web design

Staying on top of UI design is an important and time consuming task for web designers (extra super time consuming for geeky designers, like myself, whom are obsessed with grids and patterns). I recently picked up a copy of The Smashing Book which covers best practices of modern Web design. I have only touched on a few of the chapters on usability, color usage and the smashing story, but am enjoying the read so far and hope to put up a full review once I have fully digested the book. Below are a…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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