Women and their Purses

Should a man carry a woman’s purse for her? Get the male perspective on women’s purses on “That’s What He Said.”

The latest video from our Colgate Wisp…

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Gillette Presents: How to Shave Your…

Gillette, a company that sells a variety of body products, along with the well known Gillette razors, sponsors videos and games to promote their products. Such promotions include their “Young Guns” game, where they encourage consumers to race Nascars online. By playing, the consumer is entered in a contest to win Nintendo Wii games and products from none other than… Gillette! One game? How measley. But no! Gillette has provided an entire game room on their site, partnering with EA Sports,…

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Love U: First Date Do’s & Don’ts

Make your first date drama-free by following these simple dos and don’ts. Step 1: Watch this video. Step 2: Bring your Colgate Wisp. You’ll move to the head of the class with YourTango’s instructional series, Love U. Hosted by Tiffany Smith.


The latest video from our Colgate Wisp…

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Google Wave Drips With Ambition. A New Platform For A New Web.

With the web advancing in a new direction, Google is seizing the opportunity to create a new way to communicate via the web called Google Wave. Google Wave is thought of as modern-day email that will satisfy web browsers in today’s world, where an abundance of information is available at an individual’s fingertips. This new development is claimed to put traditional instant messaging and email to shame, as it provides for easy navigation and use while communicating. The Wave includes…

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College Humor Explains “Branded Content”

This is a pretty hysterical parody video about branded content – courtesy of Nicholas Carlson. It shows the College Humor guys struggling with a fictional company that wants to brand the crap out of their video (but of course sets the stage by saying they don’t want to interfere with the creators’ voice). Best quote:”Branded content. Webisode. Mobisode. Hybrid. Multiplatform. Hyper-distribution. Integrated. Organic. Social. Viral. Community. CPM. Efficiency. Organic. Beacon….

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“The Fuplers: True Romanth” – did somebody say Withp?

One man. Two wigs. And a family discussion about the night of romance that Kevin has in store for a special young lady….

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The WISP Quickdraw Gadget, our latest video…

We’ll show you how to make the Colgate Wisp Quick Draw Gadget so you too can be minty fresh without even having to reach into your pocket. We have two more ideas for the next gadget but can’t decide so we need your help. Which one would you like to see? WISP Toaster Dispenser or Super Lipstick WISPer? Let us know in the comments for this video!  
Posted via email from Avi…

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Miracle Whip Whips Up Social App

A terrific example of a brand not only embracing content and utility, but also effectively bridging that content to a strong (yet very natural) brand message.
Miracle Whip Whips Up Social App

May 13, 2009

-By Brian Morrissey, Adweek

Kraft Foods’ Miracle Whip brand is dipping its toes into social utilities with a browser application that lets users share comments on Web-based content via their social networks.

Zingr is a Firefox plug-in that taps into users’ social networks…

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Great IBM Commercials


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Engaging Education – The Credit Crisis, Beautifully Animated

The Short and Simple Story of the Credit Crisis. The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of Jonathan Jarvis’ thesis work in the Media Design Program, a graduate studio at the Art Center College of Design in Pasadena, California.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo…

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About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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