The New Twitter

Have trouble finding time to blog? Think the 140 characters on Twitter are just a little too much to type? Then Flutter, the new nanoblogging network, could be the perfect fit for you.  Or not….

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Facebook Manners and You

Do you have good Facebook manners? Timmy and Alice don’t. Watch their bad behavior to learn the dos and don’ts of Facebook etiquette….

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Web Trend Map

The folks at iA put this map together. Click on the image to open a hi-resolution version and take a closer look. I must say it’s pretty cool and very impressive.  (it’s a big file, so be patient as it downloads)

Find out more about iA…

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Twitter Gets A TV Commercial For Free As New Users Get Their First Taste Of Fail Whale

by Jason Kincaid on April 7, 2009

Twitter has been regularly featured on a number of television shows for some time now (I’ve always found CNN’s anchors to be a bit too enamored of the service), but this looks like the first time it’s been featured prominently in a commercial. As Biz Stone writes in the Twitter blog

Sprint has just released a new ad called “What’s Happening”, during which an announcer spouts off a number of totally…

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Extreme Sheep Video

Samsung’s “Extreme Sheep LED Art” nabbed the top spot on the Ad Age Viral Video Chart this week.  The spot — in which LED-light-wearing sheep are herded at night to resemble a game of pong, the Mona Lisa and fireworks — snared almost 2.9 million views in a single week….

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The CEO’s Guide to Jetting

JetBlue has always been good at engaging consumers; and here is a great example of how original content can deliver a compelling message — while entertaining and informing.  I know we love to Jett!
An introduction to commercial air travel for CEOs only. No minions, lackeys, or “regular” people allowed.

See more:…

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SportsCenter adapts to a world of user generated content


These guys get consumer generated content… sorta.  Ok, maybe not, but this is funny…

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Gonorrhea? Oh, thank you!

This funny video from Trojan demonstrates how none of us want an STD.  Well, at least most of us…
Find more videos like this on…

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Old Navy — Back to Quirky Humor

Crispin Porter & Bogusky’s new Old Navy campaign adds a big dose of humor for their core 25-35 yr old consumer market…staying clear of last fall’s sexy, high-fashion approach.
The campaign focuses around the lives and family dynamics of a group of plastic mannequins called “SuperModelquins.” AdAge announced that the first mannequins will hit stores this Friday after being featured tonight during “Grey’s Anatomy,” “The Office” and “Survivor.” On March 9th, a spoof of US Weekly will…

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Frito-Lay Puts Cheetos Brand in Bloggers’ Hands


Federated Media Ad Buy Asks Users to Create Sponsored Content on Boing Boing, Other Channels
by Michael Learmonth Published: February 11, 2009
NEW YORK (AdAge.com) — Mass marketers have generally taken a wary stance toward blogs, but Frito-Lay isn’t just embracing bloggers, it’s letting them define their brand.
The snack-maker is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship…

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More for Mobile

Last time I posted I wrote about how mobile devices, with the introduction of SlingPlayer Mobile, were becoming more exciting and more essential to advertisers and publishers than ever. Keeping with the trend, released this morning on the official Google Mobile Blog was an announcement of a new AdSense product for mobile network and mobile website owners. “AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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