by Jason Kincaid on April 7, 2009
Twitter has been regularly featured on a number of television shows for some time now (I’ve always found CNN’s anchors to be a bit too enamored of the service), but this looks like the first time it’s been featured prominently in a commercial. As Biz Stone writes in the Twitter blog
Sprint has just released a new ad called “What’s Happening”, during which an announcer spouts off a number of totally…Read More
JetBlue has always been good at engaging consumers; and here is a great example of how original content can deliver a compelling message — while entertaining and informing. I know we love to Jett!
An introduction to commercial air travel for CEOs only. No minions, lackeys, or “regular” people allowed.
These guys get consumer generated content… sorta. Ok, maybe not, but this is funny…
Crispin Porter & Bogusky’s new Old Navy campaign adds a big dose of humor for their core 25-35 yr old consumer market…staying clear of last fall’s sexy, high-fashion approach.
The campaign focuses around the lives and family dynamics of a group of plastic mannequins called “SuperModelquins.” AdAge announced that the first mannequins will hit stores this Friday after being featured tonight during “Grey’s Anatomy,” “The Office” and “Survivor.” On March 9th, a spoof of US Weekly will…
Federated Media Ad Buy Asks Users to Create Sponsored Content on Boing Boing, Other Channels
by Michael Learmonth Published: February 11, 2009
NEW YORK (AdAge.com) — Mass marketers have generally taken a wary stance toward blogs, but Frito-Lay isn’t just embracing bloggers, it’s letting them define their brand.
The snack-maker is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship…
Last time I posted I wrote about how mobile devices, with the introduction of SlingPlayer Mobile, were becoming more exciting and more essential to advertisers and publishers than ever. Keeping with the trend, released this morning on the official Google Mobile Blog was an announcement of a new AdSense product for mobile network and mobile website owners. “AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile…Read More