Last week, Facebook announced that it would officially activate hashtags, which have typically been associated with Twitter, on their social networking site.
Remember those days when everything on the Internet was optimized for the desktop experience? Dot coms were the kings leading the charge in captivating internet users and driving commerce. Gone are those days now. On Tuesday, Facebook announced the rollout of its new revamped, fully mobile optimized brand pages, starting with mobile web and iOS with the updates on Android devices coming soon.
Since its inception, Facebook has been playing catch-up in the mobile space,…Read More
Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is that, “the brevity of videos on Vine (6 seconds or less) inspires creativity.” I’m inclined to agree, as evidenced by these imaginative Vine…Read More
@mycookingdiary’s Instagram profile
Instagram took to their blog to announce that they will be rolling out a new feature that displays user profiles on the web. That’s right, IGers will now be able to view, share and engage with Instagram in a beautiful and interactive new way.
A mix between Facebook and Pinterest profiles, the new Instagram profile on the web features a banner photo similar to that on Facebook, behind a smaller profile photo. Below, Instagram photos are displayed…Read More
Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of building an international following, and onto creating both a sustainable platform and long-term customer loyalty by driving…Read More
On Monday, Facebook quietly debuted its new ‘Collections’ feature with seven initial retail partners which included Pottery Barn, Victoria’s Secret, and Michael Kors. Through Facebook Collections, users can interact with a brand’s products beyond the ‘like,’ by ‘wanting’ and ‘collecting’ photos of items, which get added to a special ‘products’ section of their timelime. Collection items also include a direct link to purchase the product off the brand’s e-commerce website.
Facebook’s newsfeed algorithm – called Edgerank – determines which stories appear in a user’s newsfeed, and in what order, based on factors like affinity, weight, and time decay. This means that fans are more likely to see your brand’s post if it was published fairly recently, and if the fan has established a pattern of meaningful interactions with your brand.
On September 20th, Facebook informed us they had made a critical change to the algorithm, reducing reach for organic posts…Read More
Saying ‘bye bye bye’ to the Old MySpace
I know it’s been a long time since I wrote you a letter. You may recall last hearing from me in the summer of 1994, when I proclaimed that you and Ryan Gosling were my favorite cast members on the new Mickey Mouse Club (that’s right, we go way back). You also may have noticed that this letter, compared to the first, is lacking in hearts, glitter, and unicorn stickers. That’s because we have very serious affairs to discuss this…Read More
For most of us, it was a morning like any other morning: drop the attaché case, grab a cup of joe, settle into the executive chair, switch on the Macbook. Yet, this morning, something felt different. Something had changed.
Those of us who automatically navigate to our social profiles first thing in the morning already knew the big news: Twitter had a fancy new look. From what I can gather, response so far has been overwhelmingly positive.
Your new profile page now has a…Read More
“Soon success and failure in the mobile app world will depend on developers building a user experience that is simple and intuitive – something that will use an advanced technology to make a process more efficient. A natural extension of our brains.”
Yes, I’m starting out a blog post with something I wrote a few months ago on the Big Fuel Content To Commerce Blog. It might be self-serving, but I’m especially satisfied after last week’s launch of the new Foursquare app. The new…
Did you know that 46.2 million people live below the poverty line in America alone? All around the world, there are entire countries in poverty, amounting to 1.4 BILLION men, women, and children worldwide living on less than $1.50 a day.
So what is my next challenge? I managed to survive a March Madness challenge which was basically an 8 day, 24 hour tweet-a-thon. The trip for two will be auctioned off shortly for the United Nations Shot@Life campaign.
Now I will be taking the…Read More