Posted in News

Facebook Officially Activates The Searchable Hashtag

finals

Last week, Facebook announced that it would officially activate hashtags, which have typically been associated with Twitter, on their social networking site.

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Facebook Brand Pages on Mobile Get a Facelift

Facebook Mobile Brand Page

 

Remember those days when everything on the Internet was optimized for the desktop experience? Dot coms were the kings leading the charge in captivating internet users and driving commerce. Gone are those days now. On Tuesday, Facebook announced the rollout of its new revamped, fully mobile optimized  brand pages, starting with mobile web and iOS with the updates on Android devices coming soon.

Since its inception, Facebook has been playing catch-up in the mobile space,…

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Posted in Fuel for Thought, News

Vine for Twitter: What is it, and What Does it Mean for Brands?

Vine

Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is that, “the brevity of videos on Vine (6 seconds or less) inspires creativity.” I’m inclined to agree, as evidenced by these imaginative Vine…

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Posted in Fuel for Thought, News

Instagram Moves Beyond Mobile

@mycookingdiary’s Instagram profile
Instagram took to their blog to announce that they will be rolling out a new feature that displays user profiles on the web. That’s right, IGers will now be able to view, share and engage with Instagram in a beautiful and interactive new way.

A mix between Facebook and Pinterest profiles, the new Instagram profile on the web features a banner photo similar to that on Facebook, behind a smaller profile photo. Below, Instagram photos are displayed…

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Posted in Fuel for Thought, News

Facebook Announces a New Structure for Global Brands

Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of building an international following, and onto creating both a sustainable platform and long-term customer loyalty by driving…

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Posted in Fuel for Thought, News

What a Girl Wants: Facebook’s New Actions

On Monday, Facebook quietly debuted its new ‘Collections’ feature with seven initial retail partners which included Pottery Barn, Victoria’s Secret, and Michael Kors. Through Facebook Collections, users can interact with a brand’s products beyond the ‘like,’ by ‘wanting’ and ‘collecting’ photos of items, which get added to a special ‘products’ section of their timelime. Collection items also include a direct link to purchase the product off the brand’s e-commerce website.

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Posted in Fuel for Thought, News

Facebook Newsfeed Algorithm Change: How it Affects Your Brand’s Page

Facebook’s newsfeed algorithm – called Edgerank – determines which stories appear in a user’s newsfeed, and in what order, based on factors like affinity, weight, and time decay. This means that fans are more likely to see your brand’s post if it was published fairly recently, and if the fan has established a pattern of meaningful interactions with your brand.

On September 20th, Facebook informed us they had made a critical change to the algorithm, reducing reach for organic posts…

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Posted in Fuel for Thought, News

Justin Timberlake: Read This Before You Re-Launch MySpace!

Saying ‘bye bye bye’ to the Old MySpace
Dear Justin,

I know it’s been a long time since I wrote you a letter. You may recall last hearing from me in the summer of 1994, when I proclaimed that you and Ryan Gosling were my favorite cast members on the new Mickey Mouse Club (that’s right, we go way back). You also may have noticed that this letter, compared to the first, is lacking in hearts, glitter, and unicorn stickers. That’s because we have very serious affairs to discuss this…

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Posted in Fuel for Thought, News

Web Buzzes Over Twitter’s New Look; Hardly Notices Klout’s Major Update

For most of us, it was a morning like any other morning: drop the attaché case, grab a cup of joe, settle into the executive chair, switch on the Macbook. Yet, this morning, something felt different. Something had changed.

Those of us who automatically navigate to our social profiles first thing in the morning already knew the big news: Twitter had a fancy new look. From what I can gather, response so far has been overwhelmingly positive.

Your new profile page now has a…

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Posted in Fuel for Thought, News

Foursquare As a Local Discovery Engine – The Game-Changer I’ve Been Waiting For

“Soon success and failure in the mobile app world will depend on developers building a user experience that is simple and intuitive – something that will use an advanced technology to make a process more efficient. A natural extension of our brains.”
Yes, I’m starting out a blog post with something I wrote a few months ago on the Big Fuel Content To Commerce Blog. It might be self-serving, but I’m especially satisfied after last week’s launch of the new Foursquare app. The new…

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Posted in Fuel for Thought, News

I’m going to live in extreme poverty.

Did you know that 46.2 million people live below the poverty line in America alone? All around the world, there are entire countries in poverty, amounting to 1.4 BILLION men, women, and children worldwide living on less than $1.50 a day.

So what is my next challenge? I managed to survive a March Madness challenge which was basically an 8 day, 24 hour tweet-a-thon. The trip for two will be auctioned off shortly for the United Nations Shot@Life campaign.

Now I will be taking the…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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