Posted in Fuel for Thought, News

#TeamMom wins Klout Agency Insanity March Madness tweetathon for charity!

We were invited by Klout to participate as an agency. Each agency had to then pick 3 individuals to represent in a 6-round March Madness Agency social influence contest.

Each round was 24 hours. The minute one round ended, the next round began. I didn’t realize that till I was well into the game.

Round 5 was originally set to be on Monday with the finals on Tuesday. Whoops, a glitch in the Klout system required the final four contestants to be notified Saturday morning that…

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Posted in News

Join Us at the Global Hub for Social Media Week!

In just a few days, the Big Fuel office will be opening our doors to hundreds of New York’s hyper-social elite for Social Media Week!  Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. This time around, Social Media Week will be taking place in 12 major cities: Hamburg, Hong Kong, London, Miami, Paris, San…

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Posted in Fuel for Thought, News

The Soup on SOPA (and PIPA)

Today, several internet sites, including Wikipedia, WordPress, TwitPic, Reddit, Boing Boing, ICanHasCheezBurger and Mozilla, plan to go dark in protest of two anti-piracy bills: SOPA and PIPA.

What is SOPA?

The Stop Online Piracy Act (H.R. 3261), introduced on Oct. 26, 2011, is a bill that would allow copyrighters and the U.S. Department of Justice to seek court orders requiring online advertising networks, payment processors and other organizations to stop doing business with…

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Posted in Fuel for Thought, News

Google Search, Plus Your World…Yawn

Since the announcement of Google Search, Plus Your World, the interwebs has exploded with opinions of the search giant’s new functionality that puts Google+ content front and center. Without even touching on the legality of this change, let’s make something clear – this doesn’t really matter until more people adopt Google+ as their every day social networking platform.

Here’s an example – I’m a big Yankees fan, and I follow numerous Yankees fans on Google+. When turning on Google…

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Posted in News

Big Fuel is a Finalist in the Mashable Awards!

It’s been quite a year for Big Fuel.

We’ve accomplished some amazing things over the past year. We’ve reached major social media milestones on behalf of our clients. We’ve welcomed a new CEO and moved into a spacious new office. We’ve traveled the country, and the world, speaking at conferences and connecting with all of you – and we couldn’t be more grateful to have such an amazing community.

Every day, we engage in thoughtful conversations with you on Twitter, Facebook, and…

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Posted in Insights, News

Monaco Media Forum 2011

I had the pleasure of speaking on a panel at the Monaco Media Forum this year in Monte Carlo. It was a wonderful event that hosted some of the most brilliant minds in media, technology and advertising. Here is the video from my panel on the role of social in media. You can see more great content from the event on the Monaco Media Forum YouTube channel.


Tobias Bauckhage/Co-Founder & CEO, Moviepilot
Reggie Bradford/Founder & CEO, Vitrue
Lyle Fong/Co-Founder & Chief…

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Posted in Fuel for Thought, News

Big Fuel Goes Global For Advertising Week

Fall is, hands-down, my favorite season. Every summer, I count down the days until pumpkin spice lattes, cozy scarves, and brisk mornings, and colorful leaves. Fall is also conference season. Here at Big Fuel, we’ve got an unparalleled thirst for knowledge. We love meeting people from cool new tech startups, learning about groundbreaking digital initiatives, and meeting other creatives just like ourselves. That’s why we’re so pumped that next week is Advertising Week – and we’re…

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Meet David Chaitt, Distribution Manager


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Posted in News, Trends

Avi Savar on Fox News

I had the opportunity to appear on Fox News recently to talk about social media in the workplace and key tenants to success in social media.  Here is the clip from my segment – thankfully I don’t look exhausted and didn’t embarrass myself too much… but you be the…

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Posted in Fuel for Thought, News

Social Media Agency Big Fuel Acquires Digital Marketing Firm Apex Exposure


NEW YORK CITY (June 6, 2011) – Social media marketing and branded content agency Big Fuel Communications announced today its acquisition of Apex  Exposure, a Brooklyn-based digital marketing firm.

Founded by Ben Luntz and Josh Scheiner, Apex Exposure provided clients with innovative digital content for both traditional and social-media based outlets. Apex works with various clients including representatives…

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Posted in Fuel for Thought, News

How to Turn WOM & Social Media into Sales

I had the pleasure of covering the “How to Turn WOM & Social Media into Sales” event last night, hosted by  Big Fuel and Zuberance. The event took place at the new, open Big Fuel office space and is part of the Brand Advocacy Series.

Abbey Klaassen, Digital Editor at Advertising Age, moderated a panel of leading social media and word of mouth experts, including:

Morgan Johnston, Corporate Communications Manager at JetBlue
Umang Shah, Social Strategist at Microsoft…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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