Posted in News

Audio Interview with Avi Savar, Founder of Big Fuel Communications

I was recently interviewed by Benzinga on one of their Podcasts.  We covered a lot of ground in 22 minutes!  Here is the audio and also full transcript:


Benzinga: How are you doing today, Avi?

Avi Savar:I’m doing well, thanks so much.

Benzinga:Could you start off by giving our listeners some background information on your career, how you got your start in the marketing world, and the…

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What’s the Deal? An Update on your Favorite Daily Deal Sites

We all love a good deal, and nothing shows that more than the explosive success of daily deal sites. Lets see who they are, where they stand, and where they are going, if anywhere.

Groupon, the first major deal-of-the-day program, launched in November 2008. It took a mere 16 months for the company to reach $1 billion; the only company to do this faster was YouTube (12 months) (Forbes). The company’s avg. monthly revenue estimate, provided by tech-crunch, from 11/2010 to…

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Turning Word of Mouth and Social Media into Sales

Big Fuel and Zuberance are teaming up for an exclusive social media panel and cocktail party on Tuesday, May 17 at the all new Big Fuel Headquarters in NYC! The event will bring together leading brands, marketers, and influencers to discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI.

To request an invitation click here.

Event Details:
• Date: Tuesday May 17, 2011
• Time: 5:30 PM – 8:30 PM
• Location:…

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Buick Gets in the Game with “Quest for the Keys”

Brand Channel’s Sheila Shayon wrote a nice post about Big Fuel’s current campaign for Buick. Thanks Sheila!

My favorite quote: “Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.”

Social media scavenging is now yielding ever bigger rewards for brands. Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.


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Posted in News

Big Fuel Opens Detroit Office

Chrissie Thompson from the Detroit Free Press recently covered Big Fuel’s expansion into Detroit.
Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest advertising agency to follow General Motors marketing chief Joel Ewanick’s encouragement to put employees in downtown Detroit.
The firm plans to employ about 30 people in Detroit by the end of January in an office that opened last month on the 31st floor of…

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Posted in News

GM’s New Social Media Marketing Agency Is Staffing Up (btw — that’s us)

Todd Wasserman at Mashable recently posted a fun story about Big Fuel and the hyper-growth we have been experiencing.
Big Fuel, the New York-based agency that handles all of General Motors’ social media marketing, is opening a Detroit office to service the account and is on a hiring binge.

Avi Savar, the CEO and founder of Big Fuel (pictured), said he has about 15 people on the ground in Detroit right now and is looking to double that number by March. The agency has…

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Meet Michael Maloney, Director of Technology

Michael Maloney is a classically-trained guitarist turned engineer. He is Big Fuel’s Director of Technology, and is wildly interested in making things that are neat….

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Meet Meghan Butler, Engagement Manager

Meghan started her career in a small marketing firm where she implemented the company’s first social media marketing plan at the age of 22. Since then, she’s relocated to the Big Apple and worked in both digital PR and most recently joined the Big Fuel team as an Engagement Manager where she works tirelessly to to connect Big Fuel brands to the most influential bloggers and internet personalities….

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Posted in Fuel for Thought, News

Fortune’s “40 Under 40” – Brought to you by Buick

Fortune Magazine, American Airlines and Buick joined forces on Wednesday night at Skylight West to pay tribute to 40 Under 40, Fortune’s hand-crafted list of the hottest young business leaders on the planet. The annual listing of movers and shakers made the cover of Fortune’s October issue and includes big names like Mark Zuckerberg, Biz Stone and Lebron James, among others. Absent from the evening’s agenda was the usual array of  rehearsed speeches, never-ending clap sessions and…

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Posted in Mom~Entum, News

In the company of 2500 Mom bloggers (and few Dads) all on the “brand” wagon.

Last weekend I attended my first Blogher convention. I found myself strolling the halls with 2500 women who were there to attend sessions and network. It was amazing to meet Moms I’ve only talked to on Twitter and to be recognized from my avatar. It was a bit disconcerting at first, as it was almost a cultlike atmosphere of passionate bloggers. The first timers were busy attending sessions to grow skill sets while the seasoned influencer bloggers were arranging meetups, tweetups,…

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Posted in Fuel for Thought, News

A Whirlwind Moves Into G.M.’s Marketing Office

New York Times columnist Stuart Elliot recently interviewed Joel Ewanick, GM’s newly appointed CMO.  In the article, Joel talks about his new role, his new initiatives… including the hiring of Big Fuel to help make Social Media a huge priority!

Read the full New York Times…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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