Posted in Fuel for Thought, News

Case Study: Colgate Wisp

How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent

Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social media marketing agency. The mini brush created a new product category for Colgate and meant marketing to a young, urban target—18- to 25-year-old men and women—a demographic the…

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Posted in Fuel for Thought, News

Complacency: The Enemy of Success

Avi Savar built a successful business by taking risks and adapting to an ever-changing market.

There is a popular idea that if a person is not always moving forward, he is moving backward. Nevertheless, a sense of complacency is something that plagues many individuals throughout their professional careers. To many, it seems only natural to coast along when they achieve a certain level of success. However, within the entrepreneurial world, the most successful business minds are…

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Bud and Big Brands Bring FIFA A-Game

The 2010 FIFA World Cup kickoff is just days away. You may feel quickness of pulse, sweaty palms and the pressing desire to tell the guy sitting next to you exactly how many days, hours and minutes away this moment is. The reason for this behavior could be the effect of countdown timers being posted everywhere FIFA – one of the many tools along with games and contests asking soccer fans to get involved this season. Soccer and social media are powerful, global uniters, and in some…

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Posted in Fuel for Thought, News

Avi Savar, CEO of Big Fuel on Fox News


MYFOXNY.COM – After being maligned for complex privacy controls and user data being shared without users knowing about it, social networking site Facebook has announced it is rolling out new privacy features.

In outlining the changes on Wednesday, CEO Mark Zuckerberg acknowledged, “A lot of people are upset with us.”

While Facebook allowed users to hide their list of interests on their personal profile pages, the user would still show…

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Facebook or Bust: Staff Thoughts

The new Facebook  is taking over the web, no the world! The new Facebook  is strangling competition throughout the web – watch out Google! The new Facebook  is invading your privacy! Sound like your Twitter  feed over the past week?

The “few pieces of new technology”, introduced at f8 by Mark Zuckerberg, has water coolers and Twitter feeds everywhere buzzing with contradictions and controversy. At Big Fuel, we were inspired to get in a room and hash out the details. What…

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Posted in News

A Very Social Holiday…

A few drinks, some cheezy lyrics and one snowy backdrop later — this is what happens when a few Big Fuelers get their hands on a DV camera right before the holidays. Even though only a few brave souls made it into the video, ALL OF US at Big Fuel wish ALL OF YOU a very social Holiday, and a terrific New Year! (as long as you don’t hold this video against us in the…

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Posted in Fuel for Thought, News

Big Fuel Creates ‘The American Quilt’ for Stetson

stetson

Big Fuel, a full-service marketing and communications agency with a focus on branded content and social media, has launched an innovative new website for The Stetson Hat Company. Millions of consumers know the Stetson brand for its signature western hats and dress hats along with fragrance, apparel, footwear and eyewear. Stetson is an iconic American brand, and the new site (www.stetson.com) has been designed to highlight the brand’s traditions, history, and social identity.

The…

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Posted in Fuel for Thought, News

Navigating FTC’s Guidance on Social Media Marketing

FTC

With the rapid growth in social marketing, the Federal Trade Commission has become increasingly concerned about these new methods of reaching out to consumers. Specifically, it’s wary about ways in which some brands and their agencies have abused these evolving media tools, betraying the trust of consumers and the social communities in which they interact.

These practices include paying Internet users to post disingenuous positive product reviews; “astroturfing,” where advertisers…

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Posted in Fuel for Thought, News

CNBC Video: Pete Blackshaw on the Future of Advertising

Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.

Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy…

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Posted in News

beUNSTOPPABLE… Big Fuel connects Opti-Free with music fans via Social Media

To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR.  Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they were on tour. Each video created original, authentic content for their fans and a natural integration point for the product.  These videos and free…

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Posted in News

Nominate Big Fuel for Mashable’s Open Web Awards…

Mashable is proud to present the 3rd annual Open Web Awards online competition. The Open Web Awards is an international online voting competition that covers major innovations in web technology and achievements in Social Media.  Big Fuel is in the running for in the Social Media Agency category and we would love your…

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About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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