How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent
Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social media marketing agency. The mini brush created a new product category for Colgate and meant marketing to a young, urban target—18- to 25-year-old men and women—a demographic the…Read More
Avi Savar built a successful business by taking risks and adapting to an ever-changing market.
There is a popular idea that if a person is not always moving forward, he is moving backward. Nevertheless, a sense of complacency is something that plagues many individuals throughout their professional careers. To many, it seems only natural to coast along when they achieve a certain level of success. However, within the entrepreneurial world, the most successful business minds are…Read More
The 2010 FIFA World Cup kickoff is just days away. You may feel quickness of pulse, sweaty palms and the pressing desire to tell the guy sitting next to you exactly how many days, hours and minutes away this moment is. The reason for this behavior could be the effect of countdown timers being posted everywhere FIFA – one of the many tools along with games and contests asking soccer fans to get involved this season. Soccer and social media are powerful, global uniters, and in some…Read More
MYFOXNY.COM – After being maligned for complex privacy controls and user data being shared without users knowing about it, social networking site Facebook has announced it is rolling out new privacy features.
In outlining the changes on Wednesday, CEO Mark Zuckerberg acknowledged, “A lot of people are upset with us.”
While Facebook allowed users to hide their list of interests on their personal profile pages, the user would still show…Read More
The new Facebook is taking over the web, no the world! The new Facebook is strangling competition throughout the web – watch out Google! The new Facebook is invading your privacy! Sound like your Twitter feed over the past week?
The “few pieces of new technology”, introduced at f8 by Mark Zuckerberg, has water coolers and Twitter feeds everywhere buzzing with contradictions and controversy. At Big Fuel, we were inspired to get in a room and hash out the details. What…Read More
A few drinks, some cheezy lyrics and one snowy backdrop later — this is what happens when a few Big Fuelers get their hands on a DV camera right before the holidays. Even though only a few brave souls made it into the video, ALL OF US at Big Fuel wish ALL OF YOU a very social Holiday, and a terrific New Year! (as long as you don’t hold this video against us in the…Read More
Big Fuel, a full-service marketing and communications agency with a focus on branded content and social media, has launched an innovative new website for The Stetson Hat Company. Millions of consumers know the Stetson brand for its signature western hats and dress hats along with fragrance, apparel, footwear and eyewear. Stetson is an iconic American brand, and the new site (www.stetson.com) has been designed to highlight the brand’s traditions, history, and social identity.
With the rapid growth in social marketing, the Federal Trade Commission has become increasingly concerned about these new methods of reaching out to consumers. Specifically, it’s wary about ways in which some brands and their agencies have abused these evolving media tools, betraying the trust of consumers and the social communities in which they interact.
These practices include paying Internet users to post disingenuous positive product reviews; “astroturfing,” where advertisers…Read More
Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy…Read More
To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR. Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they were on tour. Each video created original, authentic content for their fans and a natural integration point for the product. These videos and free…Read More
Mashable is proud to present the 3rd annual Open Web Awards online competition. The Open Web Awards is an international online voting competition that covers major innovations in web technology and achievements in Social Media. Big Fuel is in the running for in the Social Media Agency category and we would love your…Read More