Is it strange to love a marketing discipline?

I love social media.

I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a brief stint on the client side for a fashion catalog and got to make models do ridiculous poses. I did the first bind-in card for American Express Gold Card when that thought was appalling…

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Who Are The Modern-Day Mad Men?

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over Manhattan were about. Truth be told, I was slightly worried I’d be fired if I didn’t catch on to the next joke about Sterling Cooper (which I had presumed to be a foreign car…

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The Day After Earth Day

To start, let’s clarify the opinions stated here in no way reflect those of Big Fuel or its affiliated organizations.

Earth day is a joke…

…And not the kind of funny-funny-ha-ha jokes that go viral in social media; more the kind where you’re loudly vocalizing your celebration of some thing and someone else says, “that’s such a joke, dude.”  In a flash you see the other perspective and are left feeling underdressed and silly for your high-hollerin’ stance on…

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Taxes in the Age of Social Media. We’ve come a long way baby.

A couple of weeks ago, I started stressing out because 2011 was a busy and fiscally crazy year for me. I was a freelance producer at an ad agency helping rollout a global CMS for a Fortune 500 company, while at the same time producing a comedy show in NYC and another stage production on Cape Cod. I had hotels, tickets, mileage, losses, gains, and fading receipts spilling out of every drawer in my desk. I decided I might actually need an accountant for the first time in my life. But…

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CES 2012 – Creative Talks Live

I had the pleasure of sitting down with Kim Gould from Facebook’s marketing and communications team at this year’s CES. We had a great discussion around trends in technology, social media and more. This was a terrific way to cap off a very productive week in Vegas, where I had the pleasure of meeting some amazing people, see some dazzling new products and enjoy a few nights out with my team, our clients and…

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Would You “Like” to Feed America?

As the world’s go-to spot for “sharing,” Facebook provides a natural environment for harnessing the holiday spirit of giving. In light of Thanksgiving, I specifically examined how brands were enlisting Facebook fans to “feed America.” Below are some do’s and don’ts we can gather from three brands using vastly different social strategies to support food charities this holiday season.

Pepsi’s “Feeding America” Tab

This tab explains that for every 20 oz Pepsi you buy…

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Mary Meeker Presents 2011 Internet Trends

Kleiner Perkins partner and former Morgan Stanley analyst Mary Meeker took the stage at Web 2.0 Summit to present her annual trends report.  The deck is filled with tons of stats and insights that I found fascinating and felt compared to share.  That Mary Meeker is one smart lady…

KPCB Internet Trends (2011)

Her 12 trend topics are below:

1. Globality – We Aren’t In Kansas Anymore…

Meeker revealed that 81% of users of the top ten global internet properties are outside…

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Posted in News, Trends

Avi Savar on Fox News

I had the opportunity to appear on Fox News recently to talk about social media in the workplace and key tenants to success in social media.  Here is the clip from my segment – thankfully I don’t look exhausted and didn’t embarrass myself too much… but you be the…

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Social Sculpture: How Social Media Has Turned Us All Into Artists

Social Sculpture
View more presentations from Kimberly Reyes…

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What’s the Deal? An Update on your Favorite Daily Deal Sites

We all love a good deal, and nothing shows that more than the explosive success of daily deal sites. Lets see who they are, where they stand, and where they are going, if anywhere.

Groupon, the first major deal-of-the-day program, launched in November 2008. It took a mere 16 months for the company to reach $1 billion; the only company to do this faster was YouTube (12 months) (Forbes). The company’s avg. monthly revenue estimate, provided by tech-crunch, from 11/2010 to…

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Turning Word of Mouth and Social Media into Sales

Big Fuel and Zuberance are teaming up for an exclusive social media panel and cocktail party on Tuesday, May 17 at the all new Big Fuel Headquarters in NYC! The event will bring together leading brands, marketers, and influencers to discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI.

To request an invitation click here.

Event Details:
• Date: Tuesday May 17, 2011
• Time: 5:30 PM – 8:30 PM
• Location:…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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