Why you should care about 4Square.

Mark my words, Geo-location will be at the heart of Social Media.

Social Media Is About Me.

I had the good fortune to hear Peter Theil speak a few weeks ago.  He shared a lot of wisdom from behind his podium — one memorable moment for me was his answer to the question “why did Facebook succeed where other social networks (ie. MySpace) stalled out?”

His answer was simple and elegant.  “MySpace was started in LA as a place where people went to become somebody else.  Facebook was…

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Posted in Trends

10 Reasons Brands Need a Social Media AOR

Is 2011 the Year of the Social Media AOR?
There is no doubt social media is here to stay. Anyone who still says that social is a flash in the pan (and yes, there are people are still saying it) must be living on a different planet. So now that social has crossed the chasm, do brands need a dedicated social media agency?

My answer, even if I am slightly biased, is unequivocally yes.

Brands need a social media AOR because today a brand is shaped more by what their consumers say than…

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Music Industry Finds a New Success Metric

Eminem is the most ‘Liked’ artist on Facebook… period.

There was once a time when success in the music industry was represented by record sales and who had the most chart topping hits. Today, we live in a very different age. How different of an age? Well, if Facebook ‘Likes’ are any indication, we have a new number one contender. Just last month, it looked like Lady Gaga had things all wrapped up. She had been the most ‘Liked’ living artist for months. Eminem crept up and took that title from her, and he’s poised to continue that rise. Read More

Posted in Trends

Facebook vs. Mixi?

If you have never heard of Mixi (pronounced Mikushī)…don’t feel bad. Created in 2004, Mixi is one of the most popular social networking service sites in Japan with over 30 million users when measured back in July 2010. Mixi works much like Facebook except it’s almost exclusively Japanese and of course does not offer an English version.

What makes Mixi different than Facebook, or any other social network? Not so much! Mixi provides groups and assorted communities assistance…

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Posted in Trends

Converse Domaination

I can’t think of a recent campaign that impressed me more than this one. It’s simply brilliant and a wonderful example of powerful engagement planning. The video says it…

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Light reading: UI and web design

Staying on top of UI design is an important and time consuming task for web designers (extra super time consuming for geeky designers, like myself, whom are obsessed with grids and patterns). I recently picked up a copy of The Smashing Book which covers best practices of modern Web design. I have only touched on a few of the chapters on usability, color usage and the smashing story, but am enjoying the read so far and hope to put up a full review once I have fully digested the book. Below are a…

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Facebook or Bust: Staff Thoughts

The new Facebook  is taking over the web, no the world! The new Facebook  is strangling competition throughout the web – watch out Google! The new Facebook  is invading your privacy! Sound like your Twitter  feed over the past week?

The “few pieces of new technology”, introduced at f8 by Mark Zuckerberg, has water coolers and Twitter feeds everywhere buzzing with contradictions and controversy. At Big Fuel, we were inspired to get in a room and hash out the details. What…

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Social Media: Timing is Everything

I spend a lot of time on social media. Pretty much every hour of my day is consumed by Facebook, Twitter and Foursquare. I talk about it, email about it, even have meetings about it.

But before you stage an intervention to get me to back away from the computer and put down my iPhone, you should know that this isn’t some sort of obsession with social media. It’s my job. As someone who spends a lot of my day drafting, revising and pushing people to stick to schedules for social…

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Social Inspiration: Fuel your creativity with Social Media

Social media sites are proving to be more and more useful for creative types on the hunt for inspiration. They provide a new and fast moving stream of ideas and put them right at your fingertips. Why shuffle through loads of irrelevant information when images and links have already been thoughtfully gathered and submitted by other creatives for you?

Image Book Marking
Image book marking sites can basically be used as mood boards, or your own personal library of ideas. The more…

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The Man v. Free Content: Not So Simple

New York City hosted a moment in time last weekend to, “a roving conference for those who create.”  I had the fortune to continue the conversation and connect with makers, thinkers and generally cool people you should know. My recommendation is emphasized for anyone with days full of conceiving, creating and/or distributing content. Co-founder, Lance Weiler compares the conference to, “a lightning rod”. Encapsulating the electrifying effect of DIY Days on a chosen location;…

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Spotlight Presentation: A New Seat at the Table

I had the good fortune of participating in Digiday:SOCIAL in Los Angeles.  It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing — and why there is a need for a dedicated Social Media Agency.

Historically, brands have sought different expertise to effectively deliver messages across different communications…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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