Agencies struggle to meet clients’ social needs

At present, a third of clients are utilizing outside expertise from the ad industry when it comes to handling their social media initiatives.

The continuing growth of digital media has resulted in a “great race” to adapt between specialist and traditional agencies, but neither group is fulfilling the needs of advertisers at present, Forrester has found. Forrester, the research firm, has produced a report aiming to assess how effectively interactive shops, and their more long-standing…

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College Students: Facebook Only Game in Town


Facebook has been rated the ‘coolest’ of online social networking sites by an overwhelming majority of college students, many of whom assign ‘lame’ ratings to other sites such as MySpace, Hi5, WindowsLive and Friendster, according to new research from Anderson Analytics.

The firm’s 2009-2010 GenX2Z American College Student survey, which asked US college students to rate the top seven social networking sites, revealed that 82% of males and 90% of females say…

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Best Practices For Building Your Facebook App… Brands listen up.

Facebook Apps for Dummies

The Sociable blog posted a good article listing some best practices in Facebook application development. Considering 400,000 applications are already scheduled on Facebook. And not all applications are created equal — the conception and the implementation have to be perfect to drive success. So, here are some important things to remember while developing your new Facebook application.

1. Importance of idea : This stage is of utmost importance. The business idea on which the…

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Hulu and Facebook Taking Share Away from YouTube…

Web Video

Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves:

YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook.

Web analytics firm ComScore released their data for online video usage in October, and the numbers are astounding. While Google/YouTube (YouTube) continues to dominate with over 125 million monthly viewers (and…

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Posted in Mom~Entum, Resource, Trends

Facebook social media meets online shopping


Facebook is not just a place for socializing with friends and family.

There are over 200 million active members and Facebook is growing every week by about 300,000 to 500,000 new members. And of the active member, 70% of them engage with one or more of the 52,000 applications available on Facebook.

Facebook may be the next big online shopping website. Really? Hard to believe, but according to the Financial Times, 20 major retailers will be there for this holiday season.

Just think…

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How to Use Social Media to Find Deals This Holiday Season


Earlier this month, hosted the first ever Save Up event in San Francisco, where we brought together the country’s top deal experts (DealPros) to talk about the future of saving money. And it’s important to note that these aren’t experts by trade, they are experts by passion and experience. They are real consumers who are saving tons and, lucky for the rest of us, they’re sharing their secrets so we can all be honorary super savers. One thing is definitely clear:…

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Social Media Revolution… Reminiscent of the Industrial Revolution.

The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window into information and interaction, it is a completely transformative medium that is changing how we forge relationships, interact with one another, and distribute and discover information. In many ways, the online social revolution is reminiscent of the Industrial…

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The Uber-List of 275 Twitter Tools… Something for Every Occasion.


It’s likely that there are more Twitter tools available now than people “following” you.  Here is an uber-list of 275 Twitter tools for every occasion… from finding the right people to follow, tracking latest trends, integrating with blogs and Facebook, to scheduling tweets and everything in between.  Chances are if you’re into Twitter, then there’s something on this list that can help enhance your experience.  If nothing else, it’s amazing to see how a phenomenon like Twitter…

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Everyone’s a celebrity: 10 pop culture trends that defined the decade

Celebrity is no longer reserved for the select few that walk red carpet and get stalked by paparazzi. The era of social celebrity is here and continues to draw attention. A recent CBC News post by Greig Dymond highlighted 10 terrific examples of this trend — where, thanks to social media, anyone among us can reach celebrity status.
This was the decade when everyone became a celebrity. Well, almost everyone.

The past 10 years didn’t invent the concept of celebrity; they just broadened the…

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Facebook Adding Half a Million New Users Every Day!


In a recent Mashable article, Ben Parr writes about the staggering growth of Facebook. It makes you wonder about the future of the web as we know it — will people stop building websites and focus on building facebook pages? What does this mean for the future of the web and the way that brands interact and think about their communication strategies? The numbers are staggering — and very real. The reality that brands are faced with is a dramatic change in control — from a one…

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Posted in Trends

Did You Know 4.0

This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit and
Karl Fisch and Scott McLeod…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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