The road to consumer engagement
“There is still a school of thought that it [the internet] is a low-impact ad environment,” said eMarketer analyst David Hallerman. “With money tightening, people say, ‘How effective is it?’” It’s hard to be effective when all brands care about is ROI. In today’s economy,...
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Un(clear)
Customization and Simplicity top trendy talk’s list of 2008, yet 2009 is clearly about Clarity. Two topics filling tech news pages everywhere use Clarity as their arrow guided straight to your wallet.
Introducing:
- Search with My Location–Google’s mobile app with voice search
- Clear–Verified Identity Pass’ subscription based card to...
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Social Media Measurement
Social Media Metrics: Mining the Social Media Conversation and Social Media Optimization
How do you measure the impact of your social media campaign? Kelsey Ruger’s presentation on some of the things that you can track and measure in a social media campaign. These are some basic...
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“Customization 2.0”
Whether using an online application, purchasing a product or consuming media, brands are taking customization to the next level. Over the last couple of days, Google has made 2 announcements launching 2 very unique products, Gmail “Themes” and Google “SearchWiki”. Google “SearchWiki, announced today, allows individuals...
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The Viral Video Marketing Dilemma
by Mark Ghuneim
We can all agree that given our current economic climate it is now more important than ever that marketing spends be cost-effective and have clearly measurable ROI. But what does one do when what is being measured is so new that key measurement...
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Follow the Audience Trail Online
Here is an interesting article from Thursday’s MediaPost regarding publisher content receiving more views off site versus on the original destination site. In fact, according to this research, content publishers recieve only 40% of their views directly on their own site. Which means more than half...
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Marketing Obama-Style
What Marketers Can Learn From Obama’s Campaign:Change — and Positioning — You Can Believe inBy Al Ries
Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.
Take a relatively unknown man. Younger than all of his opponents. Black....
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Did you know?
Did you know that…
- China will soon become the number one English-speaking country in the world.
- 25% of India’s population with the highest IQ’s is greater than the total population of the US.
- By 2013, a supercomputer’s computation capabilities will exceed that of the human brain....
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Influencer Programs Key To Long-Term Online Engagement
Companies that have employed influencer programs are at a competitive advantage to build longer-term loyalty from their community members, according to a recent study published by Forum One Networks’ Online Community Research Network.
The study was created to gain insight into how people are measuring engagement...
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Social Media in the Inc. 500: The First Longitudinal Study
Conducted by:Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu)Eric Mattson (eric@ericmattson.com)
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
The new study compares corporate adoption of social media between 2007 and...
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Ads Perform Better on Branded Content Sites
OPA: Ads Perform Better on Branded Content Sites
The report uses Dynamic Logic’s MarketNorms, a database of scores that measures ad performance across a wide range of sites and is meant to represent the Internet as a whole
-By Lucia Moses
At a time of growing concern that...
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