New Social Network Leverages Competition and Comparison


It seems like every year a new social platform or app takes the country by storm. Foursquare, Instagram, Pinterest and Vine all made big splashes with rapid growth, and now a newcomer is hoping to replicate their success.

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Content to Commerce: [Exclusive Webinar]

Content to Commerce

Traditional marketing has been turned upside with the development of social media. Standard practices today are anything but standard. How can you ensure your brand stays relevant in a constantly changing digital world? Big Fuel Founder and CEO Avi Savar recently partnered with Sam Decker, CEO and Co-Founder of Austin social experience platform Mass Relevance, to create a webinar to help you do just that.
Focusing on his recently released book, Content to Commerce, Avi discusses his…

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Google+ Gets A New Look and 41 New Features


Yesterday at the Google I/O conference, Google launched a redesign of its social networking platform, Google+. The redesign has a new look and feel with a multi-column layout that echoes that of Pinterest. In addition to the design, there are 41 new features, among which a couple stand out as particularly innovative:

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Wolfram Alpha Study on Facebook Friends & Relationships


Image Courtesy of Wolfram Alpha

Wolfram Alpha (the computational knowledge engine) recently published an interesting study on demos, interests and behavior of Facebook users, particularly around friendship and relationship patterns.

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Facebook Brand Pages on Mobile Get a Facelift

Facebook Mobile Brand Page


Remember those days when everything on the Internet was optimized for the desktop experience? Dot coms were the kings leading the charge in captivating internet users and driving commerce. Gone are those days now. On Tuesday, Facebook announced the rollout of its new revamped, fully mobile optimized  brand pages, starting with mobile web and iOS with the updates on Android devices coming soon.

Since its inception, Facebook has been playing catch-up in the mobile space,…

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Is a Facebook Video Ad Worth Seven Figures?


If a picture is worth a thousand words, then a video must be worth a million. However, whether or not words and dollars have a one-to-one ratio is a different story altogether.

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How are you Feeling? New Facebook Status Incorporates Emotions & Activities

 Game of Thrones

I still remember the prehistoric days when every Facebook status update had to follow the word “is.” Needless to say, functionality has come a long way since then. At some point down the line, Facebook decided that status updates could be more than just a strictly present depiction of what you were doing or how you were feeling. A quote for instance, or image, or video or maybe just something you felt like telling the world at that particular second with no relativity to time. But with Facebook’s newest addition to the status update function, the question is why not both?

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Instagram Ads, Facebook Home and the rest of This Week in Social Media


Another week gone by and another round of social news. Twitter, Facebook and Instagram all made big splashes this week with new products, new functionality and some interesting strategic changes. Here’s the full rundown on this week in social media. Did we miss anything? Send me an email at

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Klout Scores, Facebook Politics and the rest of This Week in Social Media


The past week brought a fresh batch of channel developments. Under any other context, this would be considered a busy week, but in our realm, this is as boring as it gets, which is not boring at all as far as we’re concerned. As if there is ever a dull moment in social media! Did we miss anything? Let us know. E-mail:

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Veronica Mars, Facebook Hashtags and the rest of This Week in Social Media


With something so amorphous and ever evolving like social media, you would be hard-pressed to go back to any week within the last five years and not find some revolutionary development, yet somehow this past one felt extra special. Here are our top five favorite things that happened in social media this past week, and if we missed anything, drop us a line in the comments!

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Top 3 Takeaways from Facebook’s News Feed Announcement


Here at Big Fuel, there’s nothing that generates quite as much excitement as a new Facebook announcement. So, at 1PM EST, we gathered with anticipation to learn more about the platform we love. And because we knew you may not have been able to tune in, we took a few notes.

1.) You Choose What You See

Facebook wants your experience to be the best it can be and admitted it was a driving factor in the new design. This means, you will now be able to customize your News Feed to…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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