Google Wave Drips With Ambition. A New Platform For A New Web.

With the web advancing in a new direction, Google is seizing the opportunity to create a new way to communicate via the web called Google Wave. Google Wave is thought of as modern-day email that will satisfy web browsers in today’s world, where an abundance of information is available at an individual’s fingertips. This new development is claimed to put traditional instant messaging and email to shame, as it provides for easy navigation and use while communicating. The Wave includes…

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Web Trend Map

The folks at iA put this map together. Click on the image to open a hi-resolution version and take a closer look. I must say it’s pretty cool and very impressive.  (it’s a big file, so be patient as it downloads)

Find out more about iA…

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In-Game Ads

An interview with David Edery, the author of Changing the Game, at Brands and Games 2009 in…

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Microsoft Office Labs vision 2019

When Microsoft decides to imagine the future, it never fails to impress. Not only do you have some of the smartest people envisioning what’s possible, but they also invest so much into communicating these ideas through sights and sounds which the production value can be compared to most blockbuster sci-fi films.
Today at the Wharton Business Technology Conference, Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called…

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Branded iPhone Apps

Are they the next generation of immersive mobile branding?
Tell us what you think….

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The Third Screen Comes Alive

Recent release:
“SlingPlayer Mobile lets you watch and control your home TV and DVR via your Slingbox on your BlackBerry, Windows Mobile, Palm OS, or Symbian smartphones.” (And soon to be iPhone, iPhone3G and iPod Touch).
Now more than ever, video content will be accessible in places that no one could have imagined. And lets not forget, not just any video content…YOUR video content. The possibility of sharing and…

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Social Media Measurement

Social Media Metrics:  Mining the Social Media Conversation and Social Media Optimization

How do you measure the impact of your social media campaign? Kelsey Ruger’s presentation on some of the things that you can track and measure in a social media campaign.  These are some basic ideas, Kelly doesn’t go too deep in this presentation but not a bad start for the newbies out…

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The Machine is us…

Watching it again 2 years later, I still think it’s fantastic… According to the posting date, this video is almost 2 years old. (and been viewed over 7 million times!). It’s as revelant today as it was the day it was posted….

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You’ve Got 30 Minutes and Hours of Your Favorite Shows

We each know how these emails go…Jennifer meet Todd. Todd meet Jennifer.  Both of you work in entertainment and I thought it would be helpful for you to get together and share some ideas. Have fun guys!Well….
Television Meet Internet. Internet Meet Television. Television, you’re established and own your domain.  Internet, you’re paving the way, constantly innovating and developing new technologies.  I think you guys may have crossed paths at an…

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Death of “point and click”

This video is both eye-opening and awe-inspiring. Jeff Han shows off a cheap, scalable multi-touch and pressure-sensitive computer screen interface that may spell the end of point-and-click.  The impact this technology will have on how we consume content will create complete paradigm shift.

“Working all but alone from his hardware-strewn office, Jeff Han is about to change the face of computing. Not even the big boys are…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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