Is Your Brand Page Optimized for Graph Search?

Graph Search

Since its launch on January 15th, Graph Search has been heralded as Facebook’s game-changing third pillar redefining the role of search on the digital landscape. As is the case with any major announcement in the social space, our Brand Channel Management team was sent into a scramble, testing, analyzing and optimizing in order to determine how this new product would affect brands and marketers at-large.

The long-term effects of this product still remain unclear. However, based…

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Posted in Fuel for Thought, News

Vine for Twitter: What is it, and What Does it Mean for Brands?

Vine

Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is that, “the brevity of videos on Vine (6 seconds or less) inspires creativity.” I’m inclined to agree, as evidenced by these imaginative Vine…

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Posted in Fuel for Thought

Facebook’s Graph Search: Should Google be Worried?

Facebook Graph Search

On Tuesday, Facebook announced Graph Search, an upcoming feature enabling users to sort through anything shared on the site. The move is a direct action against one of their most criticized components, as their search had previously been inaccurate in some instances and completely useless in others. Now, users will be able to search through posts, photos and engagements to find like-minded people, restaurant recommendations, potential job connections and more.

The new feature leads…

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Posted in Fuel for Thought

Facebook Needs to Divide to Conquer (Mobile)

Facebook seems to have started its holiday shopping with rumors that global messaging app Whatsapp is next on its list of companies to buy. As we all wait to see how much Facebook overpaid, we’re reminded of the Instagram fiasco, and everyone’s getting all amped up about what this means for Facebook mobile.

Let’s get something straight – Facebook’s struggles in the mobile realm aren’t a result of ignorance. You don’t grow into a worldwide cultural phenomenon and billion-dollar…

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Posted in Fuel for Thought

Future of Social Crisis Response

When hurricane Sandy hit the east coast last month, millions of people had to sit in literal and figurative darkness as the water raised high enough to displace cars and destroy homes. For those who faced the worst circumstances, reaching local emergency response was almost impossible because of the volume of calls. As we continue to piece the east coast back together and marvel at the damage, one thing is certain; this is going to happen again. It could be another storm, or an…

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Big Fuel’s Social Channel News Roundup: Week Ending November 16

Pinterest accounts for brands, Facebook sharing goes mobile and the ability to email your tweets… Tons of news on the social media channel front this week. Missed it? We’ve got you covered. Here are the highlights: Read More

Posted in Fuel for Thought

Pinterest Answers Marketer Dreams with Launch of Business Accounts

Today Pinterest made the dreams of hundreds of brand marketers come true with the announcement of new business accounts. From their blog: “We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources.”

Changes are subtle and won’t be noticeable to Pinterest users. They include:

Updated terms of service: one for business and one for personal…

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Posted in Fuel for Thought, News

Instagram Moves Beyond Mobile

@mycookingdiary’s Instagram profile
Instagram took to their blog to announce that they will be rolling out a new feature that displays user profiles on the web. That’s right, IGers will now be able to view, share and engage with Instagram in a beautiful and interactive new way.

A mix between Facebook and Pinterest profiles, the new Instagram profile on the web features a banner photo similar to that on Facebook, behind a smaller profile photo. Below, Instagram photos are displayed…

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Posted in Fuel for Thought, News

Facebook Announces a New Structure for Global Brands

Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of building an international following, and onto creating both a sustainable platform and long-term customer loyalty by driving…

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Posted in Fuel for Thought

Pinterest for Brands: Where Are We Now?

With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.

Despite reports in July and August that Pinterest’s growth rate has slowed more recent statistics show a return of its hockey stick growth, making it the fourth largest traffic source in the world.

Within two years the platform has reached 10.4 million users making it the fastest growing social media site in history. The graph below illustrates…

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Brands Can Be Mean

Remember back when it was taboo to mention your competitors in your advertising? 10 years ago you told people why they should buy your product, not why they shouldn’t buy another. Back when Bounty kicked the snot out of “the competitor brand” in those absorbency tests, your mind had to make some leaps to place Brawny in that role (#ObscureReference). Nowadays it’s commonplace to name AND insult your competition in any and all forms of advertising, and you don’t even have to…

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About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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