Making Waves In Social Media
I recently attended the Digiday Agency Summit in Utah and was inspired by a talk given by Daina Middelton about participatory marketing. What was interesting to me about her talk, was how focused it was. So often in technology, we’re seduced by emerging platforms, new functionalities and features, but at...
READ MORE
The Tao of Content Syndication
“The Tao of Content Syndication” operates in a world where building social components into the distribution model is vital. It used to be you just created content and bought the eyeballs. Now we live in a world where those eyeballs are playing many different roles:...
READ MORE
A Social Labs Special: Quarterly Technology Round Up
At Big Fuel Social Labs, we are constantly on the lookout for cutting-edge technology that will make a difference in how we connect and communicate. Often, we catch wind of seedling ideas or newly launched startups whose implications may not be obvious at first, but...
READ MORE
#TeamMom wins Klout Agency Insanity March Madness tweetathon for charity!
We were invited by Klout to participate as an agency. Each agency had to then pick 3 individuals to represent in a 6-round March Madness Agency social influence contest.
Each round was 24 hours. The minute one round ended, the next round began. I didn’t realize that till I...
READ MORE
The Homestretch: Driving Action Through Interest Marketing
On the surface, Pinterest is a photo-sharing site, with a few significant deviations from competitive products. But beneath the surface, Pinterest is a crucible of our hopes and dreams. It’s the designer outfit we want to own, the car we want to drive, the gourmet...
READ MORE
Mom March Madness: A vote for all social moms everywhere
So I find myself in Round 3 of the Klout March Madness Agency Insanity contest. I’ve made it to Round 3 after about 4 1/2 hours of sleep yesterday as each round ends around 2am in the morning. It’s a contest of social influence…an agency...
READ MORE
Is Your Brand Ready to Meet the Needs of the Fashionable Mom?
There are 84 million moms in the U.S. of which 32 million are online. And motherhood triggers her social activity. Moms are often a household’s “Chief Purchasing Officer”—making or influencing about 85% of all purchases from retail to healthcare, automobiles, finances and more to the...
READ MORE
Beyond the Hashtag: How To Create a Social Strategy for Your Event
It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure. Social is now the first-born daughter; she’s a tennis prodigy with...
READ MORE
Dwight’s Got Soul: Rainn Wilson Takes Social Conversation to a Deeper Level
Dwight Schrute might be one of the best television characters of all time…certainly one of the most creatively conceived. Who doesn’t love a proud beet farmer with the gullibility of a 5-year-old? That being said, it should come as no surprise that Rainn Wilson, the actor...
READ MORE
Foursquare, Flickr and Pinterest Had a Baby – 6 Product Lessons Learned From Caterina’s New Startup: Pinwheel.
Meeting with founders, entrepreneurs, CEO’s and their products is part of my day job. Very few share the social technology wisdom of Caterina – one of my favorite entrepreneurs. Although I have yet to have the opportunity to meet her, yet I have heard that she’s as...
READ MORE
Social Media, Travel, and Tourism: My Thoughts on the Belize Road Warriors Program
With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that...
READ MORE
iPhone
Facebook
Twitter
Vimeo
Subscribe
Newsletter
