The ESPN of tomorrow?

12/12 2008 by Sam Zises | 0 comments

Mayne Street Episode 2: “Louie’s Original”

Description: Kenny meets his new 26-year-old wunderkind boss, Evan Mintz, who gives him a taste of what ESPN will be like in the future. Kenny begs to differ.

Pomegranate Phone

12/11 2008 by Sam Zises | 1 comment

Being a tech and gadget enthusiast I have to admit that when I loaded up the micro-site… I got really excited.

Even if you don’t trade your cell phone on craigslist every 6 months to upgrade to the “next” gadget, many of us take our cell phones...
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What do Consumers Want?

12/8 2008 by Avi Savar | 0 comments

There’s an obvious disconnect between brands and consumers today. As Avi Savar, founder and chief executive officer of Big Fuel has stated, “Consumers are bombarded with more than 5,000 branded messages a day, and for a brand to be successful they’ve got to make real...
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The Dog House

12/8 2008 by Stef Sokolowski | 1 comment

It started as my response to most forwarded emails start – hit delete or invest five minutes of my time on a retail-sponsored video on YouTube.  Since I’m still nursing my coffee and not fully awake, I figured what the heck…

Twenty seconds in, I’m hooked.

Seeing...
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A little holiday cheer

12/8 2008 by Avi Savar | 0 comments

This is the latest work from J&R Computer World showcasing the holiday spirit in NYC.

Big Fuel Launches ContenttoCommerce.TV

12/8 2008 by Avi Savar | 0 comments

Interactive Online Video Think Tank Takes the Pulse of Consumer Wants, Needs and Desires

NEW YORK – Dec. 8, 2008

Big Fuel, the consumer engagement agency, today announced the launch of ContenttoCommerce.TV, an interactive video think tank developed to create a community conversation between brands and consumers...
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The road to consumer engagement

12/2 2008 by Avi Savar | 0 comments

“There is still a school of thought that it [the internet] is a low-impact ad environment,” said eMarketer analyst David Hallerman. “With money tightening, people say, ‘How effective is it?’” It’s hard to be effective when all brands care about is ROI. In today’s economy,...
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Un(clear)

12/2 2008 by Monika Ratner | 0 comments

Customization and Simplicity top trendy talk’s list of 2008, yet 2009 is clearly about Clarity. Two topics filling tech news pages everywhere use Clarity as their arrow guided straight to your wallet.

Introducing:

• Search with My Location–Google’s mobile app with voice search

• Clear–Verified Identity Pass’ subscription based card to...
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Social Media Measurement

11/27 2008 by Avi Savar | 0 comments

Social Media Metrics:  Mining the Social Media Conversation and Social Media Optimization

How do you measure the impact of your social media campaign? Kelsey Ruger’s presentation on some of the things that you can track and measure in a social media campaign.  These are some basic...
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To A Hammer, They All Look Like Nails

11/25 2008 by Avi Savar | 0 comments

Here’s a vote for keeping people spaces, people spaces.

This interesting piece from AdWeek speaks to new findings about the underuse and ineffectiveness of advertising on Facebook and MySpace.  What’s really interesting is not that this is the case — after all, these are “people spaces” and...
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Millenniamania

11/24 2008 by Avi Savar | 0 comments

What if we’re all millennials?

Maybe it’s just me, but there seems to be an amazing proliferation of people talking about how to reach millennials and how to find your way through social media these days, yet the real point seems to be evading most people....
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