On Monday, Facebook quietly debuted its new ‘Collections’ feature with seven initial retail partners which included Pottery Barn, Victoria’s Secret, and Michael Kors. Through Facebook Collections, users can interact with a brand’s products beyond the ‘like,’ by ‘wanting’ and ‘collecting’ photos of items, which get added to a special ‘products’ section of their timelime. Collection items also include a direct link to purchase the product off the brand’s e-commerce website.
Facebook’s newsfeed algorithm – called Edgerank – determines which stories appear in a user’s newsfeed, and in what order, based on factors like affinity, weight, and time decay. This means that fans are more likely to see your brand’s post if it was published fairly recently, and if the fan has established a pattern of meaningful interactions with your brand.
On September 20th, Facebook informed us they had made a critical change to the algorithm, reducing reach for organic posts…Read More
Saying ‘bye bye bye’ to the Old MySpace
I know it’s been a long time since I wrote you a letter. You may recall last hearing from me in the summer of 1994, when I proclaimed that you and Ryan Gosling were my favorite cast members on the new Mickey Mouse Club (that’s right, we go way back). You also may have noticed that this letter, compared to the first, is lacking in hearts, glitter, and unicorn stickers. That’s because we have very serious affairs to discuss this…Read More
I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That makes me a prime target for premium beer brands, and none do it better than Newcastle.
Their social content is hilarious, and pokes fun at seemingly every other advertiser – do yourself a favor and go check it out. They’ve made a successful effort to associate the…Read More
For most of us, it was a morning like any other morning: drop the attaché case, grab a cup of joe, settle into the executive chair, switch on the Macbook. Yet, this morning, something felt different. Something had changed.
Those of us who automatically navigate to our social profiles first thing in the morning already knew the big news: Twitter had a fancy new look. From what I can gather, response so far has been overwhelmingly positive.
Your new profile page now has a…Read More
Apple has over 7MM Facebook fans without posting anything. Chanel is approaching 900K Twitter followers while barely saying a word. Why do some brands have a cult following? Why does it seem like everything Nike or Google does instantly becomes the day’s hot topic? Why do some brands have to spend millions in time and resources to enter the conversation space, whereas others seem to create conversation in their sleep? It’s because some companies have a history for innovation, fun…Read More
Every day, an agency uploads a presentation to Slideshare, or releases a gated whitepaper, or blogs and tweets about social media best practices. But is it all talk?
To find the answer, one needn’t look much further than some of the biggest awards in the industry. Sure, many of them have added social media categories, but that will not suffice; awards administrators need to find more appropriate criteria on which to judge a social media execution.
For one thing, the…Read More
Content to Commerce covers social’s influence on many aspects of life- from industry to parenting to sports. So, in a quest to make sure every element of the social experience is addressed here on our blog, I’m going to tackle an all-important topic: dating… in a socially saturated world.
Dating is hard enough.
If it were easy, that guy would have called, you wouldn’t fret for hours about the superfluous smiley face in your last text and you would have learned to love…Read More
The real Billy Beane and Brad Pitt, who played him in 2011’s Moneyball
I was the highest-rated amateur player in 1980, alongside Daryl Strawberry because I looked like a baseball player. They rated me based on all the things that got me elected homecoming king but didn’t yield returns on the baseball fields.
So began Billy Beane’s address to a room full of advertising executives. And we listened, attentively, to everything Beane had to say about sports, statistics, and finding…
Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet this?” If your brand name is part of the hashtag, the answer is no.
Take a page out of Nike’s book, and promote a trend that’s…Read More
So President Obama blew away the competition in the last election through his innovative use of social media. His campaign has been held up as one of the best examples of social media. This year, it just doesn’t feel the same. Obama is leading the way over Mitt Romney in his use according to Pew Internet. He has pushed through 4 times the content over Mitt and has 9 social channels lit up versus Mitt’s 5. I know I get so many email updates every day and every web page I surf…Read More