Posted in Fuel for Thought

Why do you care if they Like you?

Social engagements are becoming more diverse by the second. Today I tweeted about a pin of a shared image; feel free to comment on that.  As the powers that be create new terms for social media execs to ponder, try to measure and eventually argue over, one will always be the Granddaddy of them all: the Like. Facebook created a movement when it introduced the Like button in 1993 (#DidntDoAnyResearch). Whenever I ask a brand what they want to achieve through social, community size seems to…

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Posted in Fuel for Thought

Using a Global Social Media Network for Good

Special guest post:  Jennifer Burden, Founder of World Moms Blog

This past June we were honored to have Holly Pavlika of MOMentum speak at a World Moms Blog social good event in New York City. Holly told her first-hand story from her UN Foundation Shot@Life trip to Tanzania she took this past May at our NYC “GAVI Global Tea Party.” And I was thrilled when she asked me to write about our international GAVI parties to advocate for life-saving vaccines for children in the…

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Posted in Fuel for Thought

Being “good for a girl.”

So Yahoo has a new CEO and the world is buzzing because of it. Not just because she a female with a new, big job, but because she is also pregnant and plans on working through her maternity leave and returning to the job a few weeks after giving birth. Good luck with that, Marissa Mayer. You’re going to need it.

A few weeks ago, a media company invited me to breakfast and opened the conversation by saying, “I looked at your resume on LinkedIn and I was surprised at how high up…

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Posted in Fuel for Thought

3 Types of People Ruining Twitter

I love Twitter. I absolutely love it. I’m a big supporter of quick-witted one-liners, and as far as I’m concerned that’s the lifeblood of Twitter. Plus, it gives me a platform through which to convince myself that my arrogance is justified (which is invaluable for someone with an ego the size of LeBron James’ forehead).

That being said, there’s some room to make improvements. I’m not talking about the occasional crashes; I’m talking about the few users who go out of…

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Moms would love to be fingerprinted.

I usually go to the gym carrying my keys because my gym has to swipe the key tag on it. But now they have a fingerprint imaging system. All I do is lay my pointer finger on the pad till it blinks green and I’m in! No more search and destroy missions in the early morning to find my keys. My ID is with me everywhere I go.

Just imagine if every store had fingerprint imaging. Purses all across America would become infinitely lighter. We would also cut down on the spread of disease….

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Posted in Fuel for Thought

Innovation and Golf in Kohler

Brands, agencies and social media in the morning. Golfing in the afternoon.

I recently returned from Kohler, WI, where marketing VPs, agency execs and vendors cruised in to the American Club for Mediapost’s first annual Brand Marketers Summit.

Limited to about 120 invitees, it was a phenomenal opportunity to build relationships, learn from each other and of course have fun! And fun we had – with golf, skeet shooting, fly fishing and horseback touring.

I was privileged to…

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Posted in Fuel for Thought

Five Steps to Go From College Senior to Senior Director of Social Media

My girlfriend’s little cousin is a Junior at UNC Chapel Hill, aspiring for a career in “marketing or PR, or something like that.” That relatively open outlook is much more targeted than my own was at her age, which went something like, “I don’t want to work a lot and I want to make a lot of money.” I’m sure I’m not alone in that desired career path (ironic that I ended up in agency-side business development, and fitting that I’m writing this on Sunday night after a…

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Posted in Fuel for Thought

Just Salad and the Legend of the #BlackBowl – Small Biz Social Done Right

I was never a huge proponent of salad to begin with. This must be distinctly understood, or nothing wonderful can come of the story I am going to relate (Christmas Carol? Anyone?). Unless a bowl of mesclun was hammering it home with grilled chicken, goat cheese and a gross misuse of the worldwide supply of Balsamic Vinaigrette, I’ve genuinely never been interested in the stuff. It’s no small wonder, then, that my relationship with New York City’s modest Just Salad restaurant chain has…

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Spending Bad Money On Top of Good

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The premise is that an old man – 60 years or older – named “Uncle Drew” is drawn onto the basketball court to replace an “injured” player during a Pepsi Max…

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Posted in Fuel for Thought

Who Will Harness the Collective Power of Social Athletes?

When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message:
OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!!

— LeBron James (@KingJames) June 22, 2012
That message was retweeted more than 45,000 times within the hour – with that kind of circulation, James better hope the big guy upstairs doesn’t know what the F in his acronym stands for.

Blasphemous…

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Posted in Fuel for Thought

Dropping out of the Race – A Special Statement on Foursquare Mayorship

NEW YORK—Before I begin, I’d like to take a moment and thank everyone who sacrificed the time to meet me in this humble corner of the internet. Your support is unwavering, and I wish I had money to give you for it. You’re here today because I have a difficult announcement to make; one I’ve been turning over in my mind for some time now.

I will not be running for re-election for any of my recently squandered FourSquare mayorships.

You heard right. Not Oh25 Bubble Tea, not The…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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