Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients. I still keep a couple of these ‘How To’ lists in my Firefox bookmarks. Because of these insights I know that I need to...
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The Soup on SOPA (and PIPA)
Today, several internet sites, including Wikipedia, WordPress, TwitPic, Reddit, Boing Boing, ICanHasCheezBurger and Mozilla, plan to go dark in protest of two anti-piracy bills: SOPA and PIPA.
What is SOPA?
The Stop Online Piracy Act (H.R. 3261), introduced on Oct. 26, 2011, is a bill that would...
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Google Search, Plus Your World…Yawn
Since the announcement of Google Search, Plus Your World, the interwebs has exploded with opinions of the search giant’s new functionality that puts Google+ content front and center. Without even touching on the legality of this change, let’s make something clear – this doesn’t really matter until...
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CES 2012 – Creative Talks Live
I had the pleasure of sitting down with Kim Gould from Facebook’s marketing and communications team at this year’s CES. We had a great discussion around trends in technology, social media and more. This was a terrific way to cap off a very productive week...
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Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution
Props to you if you recognize the image above. If not, perhaps this will jog your memory:
“And then……?”
In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru...
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Five Reasons Your Brand Should Leverage Open Graph Objects
In May 2010 at F8, Facebook’s annual developer conference, Zuck and his team announced the Open Graph Protocol—a technology to integrate web pages into the social graph. One year later the protocol was enhanced to include objects. Also known as Open Graph Objects (OGO)—a Facebook...
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Memolane, Importance Of Digital Archives, & The Digital Age Privacy Paradigm
Think about all of the digital content you create every day and share across various social media services. Now think about how often you actually stop and reflect on all of the information about your life that is scattered around the interwebs. You don’t do...
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From Ruby to Rifles: The Tech Team Goes on an Adventure!
When someone says the words “team building exercise,” most of us run for the nearest exit with dark thoughts in our heads of awkward trust falls and of Frank from accounting sharing a little too much with the group about his recent divorce. Here at...
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A Tech Girl’s Holiday Wishlist
Hey guys! Alana Edmunds here, Tech Lead at Big Fuel. When it comes to shopping for the gadget-obsessed gal in your life, you’ll need to do a lot of research. It’s not just about the coolest high-tech toy on the market; it has to be...
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Catvent 2011 – Weekly Cat Roundup, December 1-9
For those who have not heard about the holiday campaign we’re running with our friends at The Humane Society of NY, you could not have picked a better article to read if you tried. Being a social media agency, Big Fuel has always had a...
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Finally, Social Tranquility
Refining Social Technology
There is no doubt that technology has enhanced our social relationships.
In a recent interview on the BBC, Mark Zuckerberg claimed that an open social network that allows people to share anything with anyone enriches our lives. Certainly this philosophy has created the world’s largest social...
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