Nielsen: Social Networking Eclipses Email in Popularity
Written by Steve Donohue from Contentinopole 
Web surfers are spending more time on social-networking sites these days than they do on email. And if they manage to pull themselves away from Twitter or a buddy’s Facebook profile, chances are they’re on Hulu or another Web video site, Nielsen says in a...
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Facebook: Now accounts for one third of all online social networking time
The latest comScore data is good news for Facebook, ranking the site as the sixth most popular website in the world with 275 million unique users each month. That exceeds the 200 million user mark that Facebook recently made public, but regardless of different metrics the trends...
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Social Networking Grows 93%; Communication Becomes Entertainment
Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking trends...
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Study Finds Online Gaming Tops TV in Advertising Effectiveness
Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception
MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in...
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Generation X glued to video media 9.5 hours a day
By Vigyan Arya on Sunday, March 29, 2009
Adults between the ages of 18 and 35 are exposed to as much as 8.5 hours of digital broadcast daily, according to a recently-concluded study by the Council for Research Excellence, a group funded by Nielsen.
The survey...
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IBM Media Study Emphasizes Consumer-Centric Marketing
Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New DemandsARMONK, NY, Mar 23, 2009 (MARKET WIRE via COMTEX) —-According to a major new global IBM (NYSE: IBM: 98.66, 0, 0%) study released today, media companies are falling behind in...
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Recession? Fugget about it, I want my Nikes!
A recent study conducted by BrandKeys says that consumers still consider value over price when evaluating products/services to purchase. The study, BrandKeys (Click here for the link to the full study: http://tinyurl.com/bb5m2), polled 26,000 consumers of 441 brands in 63 categories earlier this year and found...
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Obama’s Social Media Campaign
Strategic insights from the campaign that redefined modern politics:
There is also a fanitastic write up and deeper analyisis that can be found here:Obama’s Social Media Campaign
Content Marketing 101
Some basics of content marketing – how it works and why you need it.
Thanks to VizEdu for posting!
Follow the Audience Trail Online
Here is an interesting article from Thursday’s MediaPost regarding publisher content receiving more views off site versus on the original destination site. In fact, according to this research, content publishers recieve only 40% of their views directly on their own site. Which means more than half...
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