The CMO struggle to measure real Social Media ROI
I’ve been to three ad industry/media conferences in the last three weeks and there’s one issue that remains center stage as the social tsunami continues to wash over the digital media landscape. That issue is of course, “What is the real value of social media...
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Focus groups vs. analytics in measuring social media ROI
Tom Gerace’s recent post in imedia connection, attempts to measure the true brand value of a social campaign. What I found interesting about it was that here you have one of the leading social platforms, Gather, with access to best analytics tools in the space,...
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ROI is 100% media agnostic
Olivier Blanchard gave an interesting presentation and made a point that we often loose site of, “ROI is 100% media agnostic” and it usually happens in a specific sequence that goes something like this:
Investment > action > reaction > non-financial impact > financial impact.
“ROI”...
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What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
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Simple Ways to Measure Your Social Media Efforts
Brands are used to tracking their results when it comes to marketing, whether online or off. There are certain methods for calculating your return on investment which are usually rather straightforward.
Along comes social media marketing and suddenly measuring your ROI is not so cut and...
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Social Media Measurement
Social Media Metrics: Mining the Social Media Conversation and Social Media Optimization
How do you measure the impact of your social media campaign? Kelsey Ruger’s presentation on some of the things that you can track and measure in a social media campaign. These are some basic...
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