Content to Commerce: [Exclusive Webinar]

Content to Commerce

Traditional marketing has been turned upside with the development of social media. Standard practices today are anything but standard. How can you ensure your brand stays relevant in a constantly changing digital world? Big Fuel Founder and CEO Avi Savar recently partnered with Sam Decker, CEO and Co-Founder of Austin social experience platform Mass Relevance, to create a webinar to help you do just that.
Focusing on his recently released book, Content to Commerce, Avi discusses his…

Read More

Welcome Home Facebook


Yesterday, Facebook announced the long awaited Facebook Home experience. As always with any social media announcement, our team was all ears, streaming the event on every computer in sight, live tweeting from every Twitter handle and providing some entertaining and insightful commentary. So, we thought we would share what we’ve learned so far:

Read More

Klout Scores, Facebook Politics and the rest of This Week in Social Media


The past week brought a fresh batch of channel developments. Under any other context, this would be considered a busy week, but in our realm, this is as boring as it gets, which is not boring at all as far as we’re concerned. As if there is ever a dull moment in social media! Did we miss anything? Let us know. E-mail:

Read More

How Veronica Mars changed the relationship fans have with Hollywood

Veronica Mars

When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and optimistic to work with the writer (Rob) and star (Kristen) of the once-popular show, but keep in mind that no film had ever raised even one million dollars through Kickstarter, and we were aiming for two. Also remember that while the show had long garnered interest in life on the big…

Read More

Cool is cool.

Apple has over 7MM Facebook fans without posting anything. Chanel is approaching 900K Twitter followers while barely saying a word. Why do some brands have a cult following? Why does it seem like everything Nike or Google does instantly becomes the day’s hot topic? Why do some brands have to spend millions in time and resources to enter the conversation space, whereas others seem to create conversation in their sleep? It’s because some companies have a history for innovation, fun…

Read More
Posted in Mom~Entum, News

This is my 300th MOM-entum post today.

Little did I think 2 years ago, that first blog post would grow to into a robust twitter community, a Facebook page, a YouTube channel, partnerships, speaking engagements, a dedicated #MILFF (Moms I Like 2 Follow Friday) following complete with branded t-shirts, a fashion show at Lincoln Center and so much more.

When you first start writing, you stare at the blank page and think, “what am I going to write about? Will anyone read this? Who wants to hear from me?” And more…

Read More
Posted in Mom~Entum, News

Join us for the first inaugural Strut Moms twitter party.

The Strut Moms will hosting their first twitter party leading up to their debut at Mercedes-Benz Fashion Week at Lincoln Center.

Please join Vera, Audrey, Denise, Melissa and myself. But be sure to be fashionably on time!

Here’s the link to our tweet grid….

Read More
Posted in Mom~Entum, News

The First-Ever Mom Fashion Show during Mercedes-Benz Fashion Week at Lincoln Center.

MOM-entum/Big Fuel, TheMOMS, Getting Gorgeous and Stephanie Winston Wolkoff Are Partnering to Present the First Annual Fashionable Mom Show during Mercedes-Benz Fashion Week at Lincoln Center.
Mom-entum has joined forces with The Moms, formerly known as Moms and the City, Getting Gorgeous and Stephanie Winston Wolkoff, Director of Fashion at Lincoln Center and Fashion Consultant to IMG, to launch the first ever mom-focused fashion show during Mercedes-Benz Fashion Week at Lincoln…

Read More
Posted in Insights, Mom~Entum

It’s DADuary and you just have to meet Dad of Divas!

It’s January and we’re starting off the year with a celebration of Dadhood and I’d like you to meet Christopher Lewis better knows as “Dad of Divas”. Over the course of the entire month I will be introducing you to a few of the amazing dads I’ve met.

Meet Chris, aka Dad of Divas.

Chris is a father of two girls (divas) who has “lost his kingdom” and is working every day to regain his footing in a world that is filled with everything from tiaras to makeup. He…

Read More
Posted in Insights, Mom~Entum

It’s DADuary Celebration. Meet the GayNYCDad!

Mitch Chaitin and I keep running into each other at various blogger events and each and every time I seem to have some kind of drama with my children and need to run home. I’m beginning to think there’s something that happens to the air around us when we are in the same space.

In a continuation of the month of DADuary celebration, I’d for you to get to know Mitch also known as GayNYCDad. Mitch is a stay-at-home-dad (SAHD).

“Originally from the Bronx, I grew up in suburban…

Read More
Posted in Insights, Mom~Entum

It’s a DADuary Celebration. Meet Jeff Bogle of “Out With The Kids” (OWTK)

“I grew up in the northern ‘burbs of Philadelphia, in a very comfortable and stable middle class family, yet decided to leave that and live in semi-squalor inside the city as a 20-year old. There I ran a small indie rock record label and rung up a disgusting amount of credit card debt. But, it was also there I’d meet my eventual wife and best friend (same person, in case that wasn’t clear). In 1999 we moved out to the western ‘burbs together with great jobs at the same…

Read More

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos