Posted in Mom~Entum, News

This is my 300th MOM-entum post today.

Little did I think 2 years ago, that first blog post would grow to into a robust twitter community, a Facebook page, a YouTube channel, partnerships, speaking engagements, a dedicated #MILFF (Moms I Like 2 Follow Friday) following complete with branded t-shirts, a fashion show...
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Posted in Mom~Entum, News

Join us for the first inaugural Strut Moms twitter party.

The Strut Moms will hosting their first twitter party leading up to their debut at Mercedes-Benz Fashion Week at Lincoln Center.

Please join Vera, Audrey, Denise, Melissa and myself. But be sure to be fashionably on time!

Here’s the link to our tweet grid.

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Posted in Mom~Entum, News

The First-Ever Mom Fashion Show during Mercedes-Benz Fashion Week at Lincoln Center.

MOM-entum/Big Fuel, TheMOMS, Getting Gorgeous and Stephanie Winston Wolkoff Are Partnering to Present the First Annual Fashionable Mom Show during Mercedes-Benz Fashion Week at Lincoln Center.

Mom-entum has joined forces with The Moms, formerly known as Moms and the City, Getting Gorgeous and Stephanie Winston Wolkoff, Director...
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Posted in Insights, Mom~Entum

It’s DADuary and you just have to meet Dad of Divas!

It’s January and we’re starting off the year with a celebration of Dadhood and I’d like you to meet Christopher Lewis better knows as “Dad of Divas”. Over the course of the entire month I will be introducing you to a few of the amazing...
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Posted in Insights, Mom~Entum

It’s DADuary Celebration. Meet the GayNYCDad!

Mitch Chaitin and I keep running into each other at various blogger events and each and every time I seem to have some kind of drama with my children and need to run home. I’m beginning to think there’s something that happens to the air...
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Posted in Insights, Mom~Entum

It’s a DADuary Celebration. Meet Jeff Bogle of “Out With The Kids” (OWTK)

“I grew up in the northern ‘burbs of Philadelphia, in a very comfortable and stable middle class family, yet decided to leave that and live in semi-squalor inside the city as a 20-year old. There I ran a small indie rock record label and rung...
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Posted in Insights, Mom~Entum

2012 Resolutions for Brands trying to reach moms

Brands love moms. It’s no wonder when they influence over an estimated $2.4 trillion dollars in household spending. But brands are going to have to work hard to grab her attention.  So for brands looking to connect with her, I’ve got a few New Year’s...
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Posted in Campaigns, Mom~Entum

Introducing DADuary-January is an official month of celebration of Dadhood!

Okay, so I mainly write about moms in social media, but this month I’m going to help support a couple of dads who are trying to create “a new social movement celebrating the Dadhood in all its forms.”

Introducing DADuary.

JB, aka Manhood v. Dadhood, has joined...
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Posted in Mom~Entum, Research

“Why She Shares” study finds “It’s her altruistic desire.”

We had the pleasure of giving a sneak peak of our latest study with She Speaks at the WIRED store in Times Square.. And now we’re ready to “share” it with our larger audience.

86% of women in our study said finding interesting information makes...
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Posted in Insights, Mom~Entum

Do today’s social media moms feel the pressure to be always on?

So most moms can’t go a day without using their mobile phone, laptop, or home computer. Her smart phone is her command center, her remote control and she uses it constantly throughout the day. Even while watching TV, studies show moms have their laptop on...
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Posted in Campaigns, Mom~Entum

Social venture gives books a new chapter on life and literacy funding.

Did you know that every year thousands of libraries throw away millions of excess books to make room for new editions? Some books sit in storage, some are given away, but some are simply thrown out. I had no idea that libraries do this.

Enter the...
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