Posted in Campaigns, Mom~Entum

Introducing DADuary-January is an official month of celebration of Dadhood!

Okay, so I mainly write about moms in social media, but this month I’m going to help support a couple of dads who are trying to create “a new social movement celebrating the Dadhood in all its forms.”

Introducing DADuary.

JB, aka Manhood v. Dadhood, has joined forces with other bloggers and all month long they are asking for additional bloggers to post about Dadhood. They’ve created a Facebook page called DADuary. It was also created as a setting for dads to discuss and…

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Posted in Campaigns, Mom~Entum

Social venture gives books a new chapter on life and literacy funding.

Did you know that every year thousands of libraries throw away millions of excess books to make room for new editions? Some books sit in storage, some are given away, but some are simply thrown out. I had no idea that libraries do this.

Enter the idea behind Better World Books–rescue the books and resell them all while helping to fund our libraries. I love this company and what they are doing. It’s a social venture that means the company will be measured on the impact they have…

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Posted in Campaigns, Mom~Entum

What is the value of a mom’s “like”? How about $1 to St. Jude Children’s Hospital from LOFT.

What is the value of a “Like”? Well this year, a “like “ of the LOFT Facebook page will mean a $1 donation to St. Jude Children’s Research Hospital. But that is not the only way, LOFT is helping St. Jude.

Moms love brands that give to causes that are near and dear to their hearts and there’s nothing like the holidays to bring out so many wonderful things to support. I don’t attend many blogger events, but when I saw this one was for St. Jude Children’s Research…

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Posted in Campaigns, Mom~Entum

ABC News wants you to know sweet potatoes can save children from blindness.

Being a vegetarian, I eat a lot of sweet potatoes. Their role in our health and particularly eyesight was something I never gave it much thought. But as a part of the ABC and the United Nations Foundation’s Million Moms Challenge I learned that besides tasting great, the orange-fleshed sweet potatoes that were on most American tables this Thanksgiving are rich in vitamin A and play an important role in protecting our eyesight.

There are 127 million pre-school children and 7…

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Posted in Campaigns, Mom~Entum

12 days of giving and Walmart has $1.5 million dollars to give.

Walmart is giving to local communities this year. Moms just have to tell their story on the Walmart Facebook page about a local non-profit and they might win a holiday grant. Recognizing moms love brands that support local causes, Walmart is offering $1.5 million in grants to support families and needs like diapers, formula, food, coats and more.

Here’s how it works:
• Fans nominate local organizations by submitting a 200-word description, including the nonprofit’s impact in…

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Posted in Campaigns, Mom~Entum

Frigidaire wants moms to talk turkey for Save The Children.

Jennifer Garner has teamed up again with Frigidaire this Thanksgiving. Moms are being asked to check out Jennifer Garner’s tips to be entered in a drawing to win a new oven. Each day a mom views Jennifer’s tips counts as an additional entry towards winning the oven, and Frigidaire will donate $1 every day up to $43,000 and give one turkey to a family in need through Save The Children. (I assume it’s one turkey only–from the copy you can’t tell if it might be one turkey or one…

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Posted in Campaigns, Mom~Entum

Ivory’s new campaign targets moms with a new, clean look and social media.

I like Ivory’s new campaign and packaging. I love the headlines. I love the colors. And I love it not just because I’ve been an Ivory girl for years. It works on so many levels. And I think moms will love it, too. It’s nice to see a 130-year old brand evolve for today’s market. They’ve tapped into several things I think make it work for moms:

Simplicity: no rhetoric, no gimmicks, straightforward language. “Meticulously scented to smell exactly like soap.”…

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Posted in Campaigns, Mom~Entum

The Dr. Pepper 10 new tagline is “not for women.” Sexist?

The new Dr. Pepper 10 campaign reminds me of when I was little and boys had clubhouses or signs on their bedroom doors that said, “No girls allowed.” Of course, it made us want to be inside more than ever.

Dr. Pepper 10’s tagline “Not for women” is a bold statement. It’s a 10 manly calorie drink, and they do say “manly”. Only for men. No women. Is that sexist? Have we gone from real men eat quiche to real men drink diet soda? A RAB mobile study says we have and…

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Posted in Campaigns, Mom~Entum

7 brands help moms celebrate Halloween.

Happy Halloween! Millions of parents across America will be helping their children get dressed and taking them trick or treating tonight. In fact, it’s estimated that 41 million children between the ages of five and 14 will be trick or treating across America. And what were some of mom’s favorite brands on Facebook doing to help families celebrate and to encourage them to spend the predicted and scary $6.86 billion in costumes, candy and decorations?

Kool Aid goes Ghoulish…

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Posted in Campaigns, Mom~Entum

It’s pic or treat time for The Children’s Place.

It’s that scary time of the year again. It’s Halloween once again and moms are online tweeting and posting everything from how to have a safe Halloween, costume ideas, what treats to serve and more. Mine have been thinking and changing their minds about their costumes for weeks now. It’s one of their favorite holidays.

There’s nothing like looking back over the years at all the different costumes your kids have worn. This year, you can turn those cute photos into an…

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Posted in Campaigns, Mom~Entum

Do moms strive for perfection when making sandwiches?

So Sara Lee has launched a new campaign on Facebook targeting moms called “Life’s Not Perfect.” But apparently your meat can be if it’s Sara Lee Deli meat. They began by doing some research that showed women strive for perfection. And apparently that perfection includes our desire to make the perfect sandwich and meals for our families. Oh, the pressure we put ourselves under.

• Only 55% of American women would eat a meal they created for a special occasion if it didn’t…

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