MOM-ECDOTAL thought: Social Media Can Help Children Stay Connected to Families.

11/4 2009 by Holly Pavlika | 0 comments

My favorite memories are of my Grandmother and one particular Aunt. Living only 30 minutes away from Grandpa and Grandma meant I spent a lot of time with them. She taught me how to bake, he taught me all about farming, putting out the salt...
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Social marketing to Moms: Arianna Huffington

10/11 2009 by Holly Pavlika | 0 comments

The Sad, Shocking Truth About How Women Are Feeling

Are we really so unhappy? Have women been getting more and more unhappy since the 1970s? I would really like to know why anyone would want to conduct a study on whether women are happy or not....
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Mom power: how to market to 51% of …

10/11 2009 by Holly Pavlika | 0 comments

Marketing to Moms

10/11 2009 by Holly Pavlika | 0 comments

Most of the best businesses and products for moms come from moms themselves. But realize not all moms are the same. How you market to them is as important as the product or service you offer.

In the book Trillion Dollar Moms, Maria Bailey and...
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Mom-ecdotal: Social Media Keeps Me Young

10/10 2009 by Holly Pavlika | 0 comments

Who needs liposuction, tummy tucks and Botox when social media can keep you young.

Or at least I like to think so. I watch TV while chatting with a friend on Facebook. Just like my daughter. My favorite thing is when I find a YouTube video....
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Don’t forget I’m not just a Mom.

09/24 2009 by Holly Pavlika | 0 comments

Why is it that once you become a Mom that becomes your main descriptor? I am so much more than just a Mom. Sometimes it’s even said as if it it’s a dirty word. Mom. Eew! If I get crazy and act silly, my kids...
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Digital Marketing to Today’s Super-Consumers: Moms

02/11 2009 by Holly Pavlika | 0 comments

As the digital age continues to introduce new ways for people to communicate, moms are seeing a change in the way they get information on products, parenting, and any other information they may need. The traditional concept of the neighborhood mom meet up has gone...
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Of Moms And Motrin

11/18 2008 by Avi Savar | 0 comments

A tale of one audience – with many voices.

You may have read how Johnson & Johnson recently pulled its multimedia campaign for Motrin, based on the vitroilic backlash of blogging moms across America. For those of you who missed the campaign, which ran on TV,...
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