Return on Relationship: The New Measure of Success by Ted Rubin

04/1 2011 by Holly Pavlika | 3 comments

Social media is quickly becoming a way of life… and a way of business as more and more companies are realizing they need to integrate social media into their marketing strategies. We can’t, however, expect to do “business as usual” and succeed in building an...
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A love story about the power of Twitter and the relationships of Moms.

03/30 2011 by Holly Pavlika | 0 comments

So many people question the value of Twitter. The following is a story by one of the many women I’ve met on Twitter. It’s a story about the power of social media and the deep connections Moms make online. It’s by my friend Erica Ehm,...
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Can social media make the world a more tolerant place?

03/29 2011 by Holly Pavlika | 3 comments

I love social media. Through it you meet the most amazing, interesting people. One of those chance meetings is a recent friend who is Muslim. We met on Twitter. Her name is Ponn Sabra. She is a practicing Muslim and writes a blog called American...
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How does a brand garner Mom’s love?

03/27 2011 by Holly Pavlika | 4 comments

The other day Jon Bond, our CEO brought up the idea of upping the “like” button to a “love” button and that got me thinking. Are there brands out there that Moms love? And what were the ingredients that made that brand a “loveable” brand?...
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Ted Rubin talks about “Why is content so important?”

03/22 2011 by Holly Pavlika | 0 comments

Part 3 of an interview with Ted Rubin.

Ted Rubin – What is the mentality of moms and dads when buying products?

03/22 2011 by Holly Pavlika | 3 comments

Part two of an interview with Ted Rubin talking about how reaching Dads is different from reaching out and connecting with a Mom.

When it comes to social media etiquette there’s no room for penguins.

03/17 2011 by Holly Pavlika | 0 comments

Not only do I work in social media on behalf of brands. Many of Momentum’s followers are Moms. I lead a bipolar life of talking to brands and talking to Moms every day.

I was roaming around the web looking at various Mom articles when lo...
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So Brands, you want to create a viral video Moms will love?

03/15 2011 by Holly Pavlika | 0 comments

Hardly a week passes without someone utters “Let’s create a viral video.” Sure easy. If only it were true. Just read TubeMogul’s Online Video Report. “Fewer than 1% of videos ever exceed one million views.” They also report it is now necessary to use paid media...
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Beth Feldman talks about “Where do you see mom advertising in the future.”

03/13 2011 by Holly Pavlika | 0 comments

Beth Feldman, also known as Role Mommy, talks about brands should leverage a Mom blogger’s strengths.

What does it take to make it as an A-List Mom blogger in the big Brand world?

03/12 2011 by Holly Pavlika | 3 comments

It’s reported that Dooce, Heather Armstrong, makes over a million dollars a year. Many other Moms I’ve talked with have created magazines, ecommerce sites, written books and more. It’s hard to find a place where Moms are not being spokespeople, reviewing products or sitting on...
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Beth Feldman…one Mom’s view of Twitter.

03/5 2011 by Holly Pavlika | 0 comments

Beth Feldman “Role Mommy” gives her perspective about Twitter.