Content to Commerce: [Exclusive Webinar]

Content to Commerce

Traditional marketing has been turned upside with the development of social media. Standard practices today are anything but standard. How can you ensure your brand stays relevant in a constantly changing digital world? Big Fuel Founder and CEO Avi Savar recently partnered with Sam Decker, CEO and Co-Founder of Austin social experience platform Mass Relevance, to create a webinar to help you do just that.
Focusing on his recently released book, Content to Commerce, Avi discusses his…

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Welcome Home Facebook


Yesterday, Facebook announced the long awaited Facebook Home experience. As always with any social media announcement, our team was all ears, streaming the event on every computer in sight, live tweeting from every Twitter handle and providing some entertaining and insightful commentary. So, we thought we would share what we’ve learned so far:

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Klout Scores, Facebook Politics and the rest of This Week in Social Media


The past week brought a fresh batch of channel developments. Under any other context, this would be considered a busy week, but in our realm, this is as boring as it gets, which is not boring at all as far as we’re concerned. As if there is ever a dull moment in social media! Did we miss anything? Let us know. E-mail:

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How Veronica Mars changed the relationship fans have with Hollywood

Veronica Mars

When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and optimistic to work with the writer (Rob) and star (Kristen) of the once-popular show, but keep in mind that no film had ever raised even one million dollars through Kickstarter, and we were aiming for two. Also remember that while the show had long garnered interest in life on the big…

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Posted in Mom~Entum, News

This is my 300th MOM-entum post today.

Little did I think 2 years ago, that first blog post would grow to into a robust twitter community, a Facebook page, a YouTube channel, partnerships, speaking engagements, a dedicated #MILFF (Moms I Like 2 Follow Friday) following complete with branded t-shirts, a fashion show at Lincoln Center and so much more.

When you first start writing, you stare at the blank page and think, “what am I going to write about? Will anyone read this? Who wants to hear from me?” And more…

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Posted in Mom~Entum, News

Join us for the first inaugural Strut Moms twitter party.

The Strut Moms will hosting their first twitter party leading up to their debut at Mercedes-Benz Fashion Week at Lincoln Center.

Please join Vera, Audrey, Denise, Melissa and myself. But be sure to be fashionably on time!

Here’s the link to our tweet grid….

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Posted in Mom~Entum, News

The First-Ever Mom Fashion Show during Mercedes-Benz Fashion Week at Lincoln Center.

MOM-entum/Big Fuel, TheMOMS, Getting Gorgeous and Stephanie Winston Wolkoff Are Partnering to Present the First Annual Fashionable Mom Show during Mercedes-Benz Fashion Week at Lincoln Center.
Mom-entum has joined forces with The Moms, formerly known as Moms and the City, Getting Gorgeous and Stephanie Winston Wolkoff, Director of Fashion at Lincoln Center and Fashion Consultant to IMG, to launch the first ever mom-focused fashion show during Mercedes-Benz Fashion Week at Lincoln…

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Posted in Mom~Entum, News

ABC Million Moms & the United Nations Foundation fight childhood pneumonia.

I received an email as a part of the ABC Million Moms Challenge. So I tweeted about pneumonia and how it’s killing children around the world. And it lit up my stream with moms talking about personal experiences with pneumonia: family, friends and children dying from it, secondary diseases as a result like exercise induced asthma and loss of part of their lungs. And contrary to what most of us believe, it is NOT a disease of the elderly.

ABC Million Moms and the United Nations…

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Posted in Mom~Entum, News

The Children’s PLACE is hosting a holiday party- and you’re invited!!

Be sure to mark your calendar! Jennie Garth, of Beverly Hills 90210, will be hosting for our client,  The Children’s PLACE Holiday Twitter chat next Tuesday, November 15th at 9:00pm until 10pm. EST.
The Children’s PLACE Holiday Twitter chat
Tuesday, November 15th
9pm-10pm EST

Jennie will be discussing and asking about tips for Thanksgiving, holiday fashion and more! We’d love for you to join in and have some fun before the holiday season.

You can find chat…

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Posted in Mom~Entum, News

You asked for it: come join the Mom-entum “Rule The House” twitter party.

One of the keys to social media is listening to your community. Well, the Mom-entum community has spoken and asked for a twitter party. Not only did they ask, but several volunteered to be co-hosts and to gather twitter party prizes. So in the spirit of following an important social media rule of thumb, I’m throwing a twitter party this Friday.

But it won’t be just Dads, we will have Dad co-hosts. It should be a very interesting conversation around parenting styles. “Who is in…

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Posted in Mom~Entum, News

Moms wage the first ever “blog in” at the upcoming presidential campaign.

There has already been conversation around the Walmart moms and their ability to sway conversation and direction for the upcoming presidential campaign race. And they won’t be the only moms weighing in. Avital Norman Nathman of The Mamafesto and Lisa Duggan of TheMotherHoodBlog have gotten together to stage the first every “blog in” to gather moms and dads across the U.S. in a show of unity. They want parents to post the letter below in protest of the state of the U.S politics on…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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