Traditional marketing has been turned upside with the development of social media. Standard practices today are anything but standard. How can you ensure your brand stays relevant in a constantly changing digital world? Big Fuel Founder and CEO Avi Savar recently partnered with Sam Decker, CEO and Co-Founder of Austin social experience platform Mass Relevance, to create a webinar to help you do just that.
Focusing on his recently released book, Content to Commerce, Avi discusses his…
Yesterday, Facebook announced the long awaited Facebook Home experience. As always with any social media announcement, our team was all ears, streaming the event on every computer in sight, live tweeting from every Twitter handle and providing some entertaining and insightful commentary. So, we thought we would share what we’ve learned so far:
The past week brought a fresh batch of channel developments. Under any other context, this would be considered a busy week, but in our realm, this is as boring as it gets, which is not boring at all as far as we’re concerned. As if there is ever a dull moment in social media! Did we miss anything? Let us know. E-mail: email@example.com.
When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and optimistic to work with the writer (Rob) and star (Kristen) of the once-popular show, but keep in mind that no film had ever raised even one million dollars through Kickstarter, and we were aiming for two. Also remember that while the show had long garnered interest in life on the big…Read More
Little did I think 2 years ago, that first blog post would grow to into a robust twitter community, a Facebook page, a YouTube channel, partnerships, speaking engagements, a dedicated #MILFF (Moms I Like 2 Follow Friday) following complete with branded t-shirts, a fashion show at Lincoln Center and so much more.
When you first start writing, you stare at the blank page and think, “what am I going to write about? Will anyone read this? Who wants to hear from me?” And more…Read More
The Strut Moms will hosting their first twitter party leading up to their debut at Mercedes-Benz Fashion Week at Lincoln Center.
Please join Vera, Audrey, Denise, Melissa and myself. But be sure to be fashionably on time!
Here’s the link to our tweet grid….Read More
MOM-entum/Big Fuel, TheMOMS, Getting Gorgeous and Stephanie Winston Wolkoff Are Partnering to Present the First Annual Fashionable Mom Show during Mercedes-Benz Fashion Week at Lincoln Center.
Mom-entum has joined forces with The Moms, formerly known as Moms and the City, Getting Gorgeous and Stephanie Winston Wolkoff, Director of Fashion at Lincoln Center and Fashion Consultant to IMG, to launch the first ever mom-focused fashion show during Mercedes-Benz Fashion Week at Lincoln…
I received an email as a part of the ABC Million Moms Challenge. So I tweeted about pneumonia and how it’s killing children around the world. And it lit up my stream with moms talking about personal experiences with pneumonia: family, friends and children dying from it, secondary diseases as a result like exercise induced asthma and loss of part of their lungs. And contrary to what most of us believe, it is NOT a disease of the elderly.
ABC Million Moms and the United Nations…Read More
Be sure to mark your calendar! Jennie Garth, of Beverly Hills 90210, will be hosting for our client, The Children’s PLACE Holiday Twitter chat next Tuesday, November 15th at 9:00pm until 10pm. EST.
The Children’s PLACE Holiday Twitter chat
Tuesday, November 15th
Jennie will be discussing and asking about tips for Thanksgiving, holiday fashion and more! We’d love for you to join in and have some fun before the holiday season.
You can find chat…Read More
One of the keys to social media is listening to your community. Well, the Mom-entum community has spoken and asked for a twitter party. Not only did they ask, but several volunteered to be co-hosts and to gather twitter party prizes. So in the spirit of following an important social media rule of thumb, I’m throwing a twitter party this Friday.
But it won’t be just Dads, we will have Dad co-hosts. It should be a very interesting conversation around parenting styles. “Who is in…Read More
There has already been conversation around the Walmart moms and their ability to sway conversation and direction for the upcoming presidential campaign race. And they won’t be the only moms weighing in. Avital Norman Nathman of The Mamafesto and Lisa Duggan of TheMotherHoodBlog have gotten together to stage the first every “blog in” to gather moms and dads across the U.S. in a show of unity. They want parents to post the letter below in protest of the state of the U.S politics on…Read More