Posted in Mom~Entum, News

300 Moms networked with brands at this weekend’s “Getting Gorgeous” event.

If you’ve never been to a social media Mom event, you haven’t seen the power of Moms and their connections. I was lucky to snag an invitation from Vera Sweeney, “I’m Not Obsessed,” and Audrey McClelland, “Mom Generations,” to their second “Getting Gorgeous” event. As if Audrey and Vera didn’t have enough on their plates, they decided to launch Getting Gorgeous. Launched last summer at Blogher, Getting Gorgeous was the talk of the event.

So how awesome was it to…

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Posted in Mom~Entum, News

Top Ten Reasons Brands Should Target Muslim Social Media Moms

I’d like to take the opportunity to thank Holly for allowing me to guest post here today. I feel she shares some of the most thorough and current research on how brands can benefit from collaborating with and seeking critical input from Social Media Moms; while adding thoughtful commentary in the process. I am honored to share my experiences for my niche within a niche–the Muslim Social Media Mom Market.
Top Ten Reasons Why Brands Can Benefit From Working with a Muslim…

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Posted in Mom~Entum, News

Please join us for cocktails and music discovery to celebrate Social Media Week.

We are bringing together industry executives, social media insiders and influencers to share insights and ideas in a relaxed setting fueled by good music, food and cocktails. Hosted by Pandora and Big Fuel, we’ll also provide a sneak-preview of the latest research on moms, brands, music and more!

Wednesday February 9
The Red Bull Space
15 Watts Street, #4 (at Thompson Street)
visit – to officially RSVP
Informal panel…

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Posted in Mom~Entum, News

Twitter Moms Changes Their Name to “Social Moms” in 2011

A few weeks ago, I wrote a blog post about not calling Moms Mommy bloggers, call them Social Media Moms as they are so much more than Mommy bloggers. Well, Twitter Moms is now changing their name to

Here’s what Megan Calhoun had to say in her email to all the Twitter Moms.

“We are officially changing our name to in January 2011!

Thanks to your support and guidance, TwitterMoms has grown from a fan site (making it easier for moms to find each…

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Posted in Mom~Entum, News

Technorati launches Women Channel.

So Technorati has become the latest company to want to reach women. Recently launched, the Technorati Women Channel covers food, fashion, career and money, style and parenting. They’ve acquired the Silicon Valley Moms Group of about 400 women.

But where’s the technology?

I wanted to see stories about women in technology and the amazing ideas they are bringing to the world. I went expecting to see articles about applications women might love to know more about. I wanted to…

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Posted in Mom~Entum, News

Are Moms making a difference in our world with their blogs? 

I work for a social media agency, but I’m also a Mom blogger and a twitter Mom. Every day I meet new Moms and learn more about the amazing things Moms are accomplishing for their families, their neighborhoods, communities and the world at large. Mom bloggers are having increased impact on corporations and the brands and products they sell. Many have enlisted Mom panels as advisors, hired them as Chief Mom Officers and are attending Mom conferences to gain their insights and invite…

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Posted in Mom~Entum, News

Mother’s Day is a brand’s social media big opportunity.

It’s time to start thinking about Mother’s Day. My Mom only wants a McDonald’s gift certificate. But I guess if that makes her happy that’s what I will give her. Her birthday comes shortly after so don’t look at me as if I’m being lame.

Although it was celebrated way back during Greek times, Mother’s Day didn’t become official till 1907. Today 82.8 million Moms in the U.S. alone will probably find themselves the recipient of some Mother’s Day tribute. Did you…

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Posted in Mom~Entum, News

“Kick a Ginger Day”: One mom’s terrifying account of the wrong use of social media


Every mother’s fear is what their child is doing online. I am personally friends with my daughter but my son would die before he’d let Mom see his Facebook page. But this recent story is so scary. And not just because I have two ginger haired kids of my own.

Apparently Friday, November 20th was designated “Kick a Ginger” Day by a group on Facebook inspired by a South Park episode about beating up kids with red hair and freckles. It may sound ridiculous, but unfortunately the…

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Posted in Mom~Entum, News

Social Marketing to Moms: Video Game Firms Make a Play for Women

Videogame Firms Make a Play for Women

More examples of social marketing to women:

Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground.  This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young girls and introducing a series of fashion-themed games called “Charm Girls Club” for older girls later this month. Sony Corp. in…

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Posted in Insights, News

Of Moms And Motrin

A tale of one audience – with many voices.
You may have read how Johnson & Johnson recently pulled its multimedia campaign for Motrin, based on the vitroilic backlash of blogging moms across America. For those of you who missed the campaign, which ran on TV, in print and online (see video below), it focused on the pain associated with “baby wearing” and said that the pain of carrying a baby in a sling or similar device was enough to make moms look “tired and crazy.”
Here’s the Motrin…

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Posted in Mom~Entum, News

the skinny on women in advertising

Marti Barletta: What’s the Skinny on
Women in Advertising?

It’s Up to Marketers to Change the Beauty Norm

A recent Villanova University study reported that ads featuring lean models made women
feel worse about themselves, but resulted in more favorable ratings for the brands
advertised. Nonetheless, as of this writing, two out of three respondents to the Ad Age
online poll asking, “Should U.S. marketers consider banning the use of super-skinny
models in ad campaigns?” say yes, ban…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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