Posted in Insights, Mom~Entum

2012 Resolutions for Brands trying to reach moms

Brands love moms. It’s no wonder when they influence over an estimated $2.4 trillion dollars in household spending. But brands are going to have to work hard to grab her attention.  So for brands looking to connect with her, I’ve got a few New Year’s Resolution suggestions.

Resolution 1. Work with her this year.
Want more successful campaigns? Then work with her to come up with the ideas. Then the ideas will truly be designed to fit her needs and desires.

Resolution 2….

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Posted in Campaigns, Mom~Entum

Introducing DADuary-January is an official month of celebration of Dadhood!

Okay, so I mainly write about moms in social media, but this month I’m going to help support a couple of dads who are trying to create “a new social movement celebrating the Dadhood in all its forms.”

Introducing DADuary.

JB, aka Manhood v. Dadhood, has joined forces with other bloggers and all month long they are asking for additional bloggers to post about Dadhood. They’ve created a Facebook page called DADuary. It was also created as a setting for dads to discuss and…

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Posted in Mom~Entum, Research

“Why She Shares” study finds “It’s her altruistic desire.”

We had the pleasure of giving a sneak peak of our latest study with She Speaks at the WIRED store in Times Square.. And now we’re ready to “share” it with our larger audience.

86% of women in our study said finding interesting information makes them want to share. Women want to share because they think they have information that can help others. It is an altruistic desire. Moms are more likely to say they want to inspire change. They want to make a difference in the world,…

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Posted in Insights, Mom~Entum

Do today’s social media moms feel the pressure to be always on?

So most moms can’t go a day without using their mobile phone, laptop, or home computer. Her smart phone is her command center, her remote control and she uses it constantly throughout the day. Even while watching TV, studies show moms have their laptop on and the mobile phone by their side. I recently had an opportunity to be in on the taping of a television program so I had to turn my phone off for about four hours. People both on and offline wondered where I had disappeared to and…

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Posted in Campaigns, Mom~Entum

Social venture gives books a new chapter on life and literacy funding.

Did you know that every year thousands of libraries throw away millions of excess books to make room for new editions? Some books sit in storage, some are given away, but some are simply thrown out. I had no idea that libraries do this.

Enter the idea behind Better World Books–rescue the books and resell them all while helping to fund our libraries. I love this company and what they are doing. It’s a social venture that means the company will be measured on the impact they have…

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Posted in Mom~Entum, Research

Moms rule the social web & mobile growth: new infographics from eMarketer.

If you’re like me, your heart is in your throat every time you misplace your smartphone. Like most moms it’s my command center or my remote control for my life allowing me to keep up with everything on my plate and stay connected with my two children. And like many moms, I use it to access my social networks continuously during the day and from wherever I may be.

Just look at the high percentages of moms and their daily activities socializing, social networking and…

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Posted in Campaigns, Mom~Entum

What is the value of a mom’s “like”? How about $1 to St. Jude Children’s Hospital from LOFT.

What is the value of a “Like”? Well this year, a “like “ of the LOFT Facebook page will mean a $1 donation to St. Jude Children’s Research Hospital. But that is not the only way, LOFT is helping St. Jude.

Moms love brands that give to causes that are near and dear to their hearts and there’s nothing like the holidays to bring out so many wonderful things to support. I don’t attend many blogger events, but when I saw this one was for St. Jude Children’s Research…

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Posted in Insights, Mom~Entum

Tis the season of social giving.

Is this the year of social giving?

According to the Network for Good, social giving in Q1 2011 increased year over year by 48% – and that was before the holidays.

Blackbaud, a nonprofit software company, released a study with the following findings:
• 50% of donations happened because a friend asked them
• Those who used social media tools increased donations by 40%
• Use of online fundraising tools raises 6x more money than those who don’t
• Only half of…

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Posted in Campaigns, Mom~Entum

ABC News wants you to know sweet potatoes can save children from blindness.

Being a vegetarian, I eat a lot of sweet potatoes. Their role in our health and particularly eyesight was something I never gave it much thought. But as a part of the ABC and the United Nations Foundation’s Million Moms Challenge I learned that besides tasting great, the orange-fleshed sweet potatoes that were on most American tables this Thanksgiving are rich in vitamin A and play an important role in protecting our eyesight.

There are 127 million pre-school children and 7…

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Posted in Campaigns, Mom~Entum

12 days of giving and Walmart has $1.5 million dollars to give.

Walmart is giving to local communities this year. Moms just have to tell their story on the Walmart Facebook page about a local non-profit and they might win a holiday grant. Recognizing moms love brands that support local causes, Walmart is offering $1.5 million in grants to support families and needs like diapers, formula, food, coats and more.

Here’s how it works:
• Fans nominate local organizations by submitting a 200-word description, including the nonprofit’s impact in…

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Posted in Campaigns, Mom~Entum

Frigidaire wants moms to talk turkey for Save The Children.

Jennifer Garner has teamed up again with Frigidaire this Thanksgiving. Moms are being asked to check out Jennifer Garner’s tips to be entered in a drawing to win a new oven. Each day a mom views Jennifer’s tips counts as an additional entry towards winning the oven, and Frigidaire will donate $1 every day up to $43,000 and give one turkey to a family in need through Save The Children. (I assume it’s one turkey only–from the copy you can’t tell if it might be one turkey or one…

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Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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