Moms rule the social web & mobile growth: new infographics from eMarketer.

12/6 2011 by Holly Pavlika | 0 comments

If you’re like me, your heart is in your throat every time you misplace your smartphone. Like most moms it’s my command center or my remote control for my life allowing me to keep up with everything on my plate and stay connected with my...
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What is the value of a mom’s “like”? How about $1 to St. Jude Children’s Hospital from LOFT.

12/5 2011 by Holly Pavlika | 0 comments

What is the value of a “Like”? Well this year, a “like “ of the LOFT Facebook page will mean a $1 donation to St. Jude Children’s Research Hospital. But that is not the only way, LOFT is helping St. Jude.

Moms love brands that give...
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Tis the season of social giving.

12/2 2011 by Holly Pavlika | 0 comments

Is this the year of social giving?

According to the Network for Good, social giving in Q1 2011 increased year over year by 48% – and that was before the holidays.

Blackbaud, a nonprofit software company, released a study with the following findings: • 50% of...
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ABC News wants you to know sweet potatoes can save children from blindness.

11/28 2011 by Holly Pavlika | 0 comments

Being a vegetarian, I eat a lot of sweet potatoes. Their role in our health and particularly eyesight was something I never gave it much thought. But as a part of the ABC and the United Nations Foundation’s Million Moms Challenge I learned that besides tasting...
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12 days of giving and Walmart has $1.5 million dollars to give.

11/25 2011 by Holly Pavlika | 0 comments

Walmart is giving to local communities this year. Moms just have to tell their story on the Walmart Facebook page about a local non-profit and they might win a holiday grant. Recognizing moms love brands that support local causes, Walmart is offering $1.5 million in...
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Frigidaire wants moms to talk turkey for Save The Children.

11/22 2011 by Holly Pavlika | 0 comments

Jennifer Garner has teamed up again with Frigidaire this Thanksgiving. Moms are being asked to check out Jennifer Garner’s tips to be entered in a drawing to win a new oven. Each day a mom views Jennifer’s tips counts as an additional entry towards winning the...
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Monaco Media Forum 2011

11/18 2011 by Avi Savar | 0 comments

I had the pleasure of speaking on a panel at the Monaco Media Forum this year in Monte Carlo. It was a wonderful event that hosted some of the most brilliant minds in media, technology and advertising. Here is the video from my panel on the...
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Pew Internet study shows parents are talking to their online teens.

11/17 2011 by Holly Pavlika | 0 comments

My teen is seemingly always on her iphone or her laptop. She texts, Skypes, IMs and is constantly in contact with her friends, teachers and the world at large as she is one of the few teens on Twitter. I worry continually about who she...
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This holiday will be all about mobile and social for mom.

11/16 2011 by Holly Pavlika | 0 comments

The holidays are upon us whether we want it or not. The stores are full of decorations, holiday music and touting their layaway plans. And moms will be armed with their smartphones and using apps to get more done and make sure they are shopping...
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Moms new roles require faster, cheaper and smarter solutions to shopping.

11/15 2011 by Holly Pavlika | 0 comments

The minute she becomes a mom, everything changes forever and particularly the way she spends. Everything from the media she consumes, the technology she uses to shop, and what she expects. How much does the American Mom spend? About $2.1 trillion is attributed to mom’s...
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Ivory’s new campaign targets moms with a new, clean look and social media.

11/14 2011 by Holly Pavlika | 0 comments

I like Ivory’s new campaign and packaging. I love the headlines. I love the colors. And I love it not just because I’ve been an Ivory girl for years. It works on so many levels. And I think moms will love it, too. It’s nice...
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