Study: Stay-at-home moms dominate social media

09/21 2009 by Avi Savar | 0 comments

Mothers with children at home are more likely to use social media than any other average person, according to a national study released Wednesday. The Retail Advertising and Marketing Association study showed that more than 60 percent of stay-at-home moms are more likely to use Facebook,...
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Female Facebook users of all ages outnumber their male counterparts but the gap is closing

09/17 2009 by Holly Pavlika | 0 comments

You might think it’s strange that a creative person is so interested in research results since that analytical side isn’t supposed to be one of our strengths but I’ve always loved it. How can you argue with creative ideas if they are backed up with...
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Best Practices Marketing To Women Online

04/28 2009 by Holly Pavlika | 0 comments

http://www.google.com/url?url=http://www.blogher.com/files/Best_Practices_MarketingToWomenOnline_Whitepaper.pdf&rct=j&ei=ZwlOS5H4JcfN8QbsqtiDDg&sa=X&oi=nshc&resnum=1&ct=result&cd=1&ved=0CAsQzgQoAA&q=blogher.com+best+practices+for+marketing+to+women&usg=AFQjCNFooCOkKudFWRGQWt9qzVBjSuyMTA

Digital Marketing to Today’s Super-Consumers: Moms

02/11 2009 by Holly Pavlika | 0 comments

As the digital age continues to introduce new ways for people to communicate, moms are seeing a change in the way they get information on products, parenting, and any other information they may need. The traditional concept of the neighborhood mom meet up has gone...
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Of Moms And Motrin

11/18 2008 by Avi Savar | 0 comments

A tale of one audience – with many voices.

You may have read how Johnson & Johnson recently pulled its multimedia campaign for Motrin, based on the vitroilic backlash of blogging moms across America. For those of you who missed the campaign, which ran on TV,...
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the skinny on women in advertising

08/27 2008 by Holly Pavlika | 0 comments

Marti Barletta: What’s the Skinny on Women in Advertising?

It’s Up to Marketers to Change the Beauty Norm

A recent Villanova University study reported that ads featuring lean models made women feel worse about themselves, but resulted in more favorable ratings for the brands advertised. Nonetheless, as...
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Momtourage

08/25 2008 by Avi Savar | 0 comments

The Mommy blogosphere officially grew by one yesterday when iVillage’s Momtourage got its own URL. Right now Momtourage is a cleanly organized collection of features geared toward giving practical advice to Moms. It’s meant to be a welcoming haven for mothers to turn to for...
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Marti Barletta: How to Market to Moms

05/8 2008 by Holly Pavlika | 0 comments

Step out of the ‘Mommy’ Mentality and Find Out Who They Really Are By Marti Barletta

Mother’s Day is a wonderful time for marketers to talk to moms. After all, mothers are the chief purchasing officers, or CPOs, of their households, making almost all of the...
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