Posted in Insights, News

Monaco Media Forum 2011

I had the pleasure of speaking on a panel at the Monaco Media Forum this year in Monte Carlo. It was a wonderful event that hosted some of the most brilliant minds in media, technology and advertising. Here is the video from my panel on the role of social in media. You can see more great content from the event on the Monaco Media Forum YouTube channel.

Panelists:

Tobias Bauckhage/Co-Founder & CEO, Moviepilot
Reggie Bradford/Founder & CEO, Vitrue
Lyle Fong/Co-Founder & Chief…

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Posted in Mom~Entum, Research

Pew Internet study shows parents are talking to their online teens.

My teen is seemingly always on her iphone or her laptop. She texts, Skypes, IMs and is constantly in contact with her friends, teachers and the world at large as she is one of the few teens on Twitter. I worry continually about who she is talking with online, whether there is any bullying going on and how she is handling herself. We’ve had numerous talks about online safety and bullying as she has had a bully who has followed her from the real world to her online world for…

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Posted in Insights, Mom~Entum

This holiday will be all about mobile and social for mom.

The holidays are upon us whether we want it or not. The stores are full of decorations, holiday music and touting their layaway plans. And moms will be armed with their smartphones and using apps to get more done and make sure they are shopping smarter. Anything that helps her feel more organized, less stressed and makes shopping more convenient will

According to eMarketer, younger moms are more when it comes to mobile shopping activities, like researching new products,…

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Posted in Mom~Entum, Research

Moms new roles require faster, cheaper and smarter solutions to shopping.

The minute she becomes a mom, everything changes forever and particularly the way she spends. Everything from the media she consumes, the technology she uses to shop, and what she expects. How much does the American Mom spend? About $2.1 trillion is attributed to mom’s current spending power. That’s right $2.1 trillion dollars. So how are you going to connect with her and get your piece of her marketing dollars?

A recent Baby Center study called the 2011 Shopping…

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Posted in Campaigns, Mom~Entum

Ivory’s new campaign targets moms with a new, clean look and social media.

I like Ivory’s new campaign and packaging. I love the headlines. I love the colors. And I love it not just because I’ve been an Ivory girl for years. It works on so many levels. And I think moms will love it, too. It’s nice to see a 130-year old brand evolve for today’s market. They’ve tapped into several things I think make it work for moms:

Simplicity: no rhetoric, no gimmicks, straightforward language. “Meticulously scented to smell exactly like soap.”…

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Posted in Mom~Entum, News

ABC Million Moms & the United Nations Foundation fight childhood pneumonia.

I received an email as a part of the ABC Million Moms Challenge. So I tweeted about pneumonia and how it’s killing children around the world. And it lit up my stream with moms talking about personal experiences with pneumonia: family, friends and children dying from it, secondary diseases as a result like exercise induced asthma and loss of part of their lungs. And contrary to what most of us believe, it is NOT a disease of the elderly.

ABC Million Moms and the United Nations…

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Posted in Mom~Entum, News

The Children’s PLACE is hosting a holiday party- and you’re invited!!

Be sure to mark your calendar! Jennie Garth, of Beverly Hills 90210, will be hosting for our client,  The Children’s PLACE Holiday Twitter chat next Tuesday, November 15th at 9:00pm until 10pm. EST.
The Children’s PLACE Holiday Twitter chat
Tuesday, November 15th
9pm-10pm EST

Jennie will be discussing and asking about tips for Thanksgiving, holiday fashion and more! We’d love for you to join in and have some fun before the holiday season.

You can find chat…

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Posted in Mom~Entum, News

You asked for it: come join the Mom-entum “Rule The House” twitter party.

One of the keys to social media is listening to your community. Well, the Mom-entum community has spoken and asked for a twitter party. Not only did they ask, but several volunteered to be co-hosts and to gather twitter party prizes. So in the spirit of following an important social media rule of thumb, I’m throwing a twitter party this Friday.

But it won’t be just Dads, we will have Dad co-hosts. It should be a very interesting conversation around parenting styles. “Who is in…

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Posted in Mom~Entum, News

Moms wage the first ever “blog in” at the upcoming presidential campaign.

There has already been conversation around the Walmart moms and their ability to sway conversation and direction for the upcoming presidential campaign race. And they won’t be the only moms weighing in. Avital Norman Nathman of The Mamafesto and Lisa Duggan of TheMotherHoodBlog have gotten together to stage the first every “blog in” to gather moms and dads across the U.S. in a show of unity. They want parents to post the letter below in protest of the state of the U.S politics on…

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Posted in Mom~Entum, Research

Where are the mom bloggers?

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Posted in Campaigns, Mom~Entum

The Dr. Pepper 10 new tagline is “not for women.” Sexist?

The new Dr. Pepper 10 campaign reminds me of when I was little and boys had clubhouses or signs on their bedroom doors that said, “No girls allowed.” Of course, it made us want to be inside more than ever.

Dr. Pepper 10’s tagline “Not for women” is a bold statement. It’s a 10 manly calorie drink, and they do say “manly”. Only for men. No women. Is that sexist? Have we gone from real men eat quiche to real men drink diet soda? A RAB mobile study says we have and…

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Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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