Posted in Campaigns, Mom~Entum

7 brands help moms celebrate Halloween.

Happy Halloween! Millions of parents across America will be helping their children get dressed and taking them trick or treating tonight. In fact, it’s estimated that 41 million children between the ages of five and 14 will be trick or treating across America. And what were some of mom’s favorite brands on Facebook doing to help families celebrate and to encourage them to spend the predicted and scary $6.86 billion in costumes, candy and decorations?

Kool Aid goes Ghoulish…

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Posted in Insights, Mom~Entum

Meet Kimberley Blaine, the GoToMom, and her inner Mompreneur Mojo.

Finding Your Mompreneur Mojo: You Can
Have the Family AND the Job of Your Dreams

Kimberley Clayton Blaine, MA, MFT
Founder www.MommytoMommy.TV

The world, I believe, is there for every mom’s taking right now. You just have to know how to go out there and take it…
I’m sure once you became a mom you had no idea that you were adding a second a career. Bring home the bacon…or play “this little piggy”? Work outside the home and feel perpetually guilty and…

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Posted in Insights, Mom~Entum

Hear to this: 93% of Moms spend 1 to 5 hours listening to podcasts.

Yes, it’s true. According to Maria Bailey, 93% of Moms spend 1 to 5 hours listening to podcasts. I bet you don’t even have podcasts in your marketing mix. But moms like podcasts. And it makes sense if you think about how much time Moms spend in cars driving kids to events, grocery shopping, running errands and just getting around. And the other reason, is most of the podcasts on iTunes are free–they fit right into a Mom’s budget.

You can find podcasts on everything from…

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Posted in Mom~Entum, Research

Moms use of Facebook continues to grow to 23 million+.

According to eMarketer, Facebook now boasts about 23 million moms and growing accounting for about 2/3 of all moms online in the U.S. Not surprising as moms gravitated to Facebook early on for the ease of sharing with family and friends. But Moms and Facebook aren’t just about family photo sharing; she’s also developing relationships with brands.

And take a look at what a study by Our365 and the DMA found.

• 72% of moms who use Facebook have liked a brand on…

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Posted in Campaigns, Mom~Entum

It’s pic or treat time for The Children’s Place.

It’s that scary time of the year again. It’s Halloween once again and moms are online tweeting and posting everything from how to have a safe Halloween, costume ideas, what treats to serve and more. Mine have been thinking and changing their minds about their costumes for weeks now. It’s one of their favorite holidays.

There’s nothing like looking back over the years at all the different costumes your kids have worn. This year, you can turn those cute photos into an…

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Posted in Campaigns, Mom~Entum

Do moms strive for perfection when making sandwiches?

So Sara Lee has launched a new campaign on Facebook targeting moms called “Life’s Not Perfect.” But apparently your meat can be if it’s Sara Lee Deli meat. They began by doing some research that showed women strive for perfection. And apparently that perfection includes our desire to make the perfect sandwich and meals for our families. Oh, the pressure we put ourselves under.

• Only 55% of American women would eat a meal they created for a special occasion if it didn’t…

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Posted in Insights, Mom~Entum

A “recycled” article: 17 things I’ve learned from talking to moms.

I recently read one of Chris Brogan’s blog posts about recycling your own words. I thought this was a terrific suggestion and went to look back through all of the articles I’ve written. I highly recommend you take Chris up on his suggestion. First, if you’re like me, you’ll be surprised at how much you’ve written. Second, you’ll find there is some content that is still valid even if it is a couple of years old. So dust some of your thinking off and add anything new and…

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Posted in Mom~Entum, News

The Macaroni Kid publisher network proves “pigs fly.”

I was invited to speak at the Macaroni Kid annual meeting that was held this weekend in Fort Lauderdale. About 100 moms gathered for their second annual event. 100 wonderful moms all wearing pink t-shirts with a pink pig emblazoned on the back. What’s the story behind the pig? When the concept for Macaroni Kid was first envisioned, Joyce Shulman, one of Macaroni Kid’s founders, was the recipient of much doubt. “You will trust a bunch of moms across the country to…

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Posted in Insights, Mom~Entum

Meet Kelly Loubet and “Everyday Childhood”.

My favorite part about writing Mom-entum is I meet interesting people along the way like Kelly Loubet. Kelly hails from Arizona and writes a blog called “Everyday Childhood.” Join her on  Tuesdays for articles on twins. Join on Fridays and it’s the Dads turn to talk. You can also follow Kelly on twitter…

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Posted in Insights, Mom~Entum

Part 2: Kelly Loubet–”Moms own the purse strings.”

Meet Kelly Loubet of Everyday Childhood. She believes some bloggers are being oversaturated with products from brands. Kelly alsol thinks live events are the key to getting your brand in front of moms from a local community perspective. You can read more of Kelly’s thoughts on her blog EverydayChildhood.com and follow her on twitter…

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Posted in Insights, Mom~Entum

Kelly Loubet gives advice for Mom-trepeneurs.

Kelly Loubet of Everyday Childhood talks about authenticity and being true to yourself as the keys to success for building your brand online. Kelly is a mom of two and lives in Arizona. You can read more of Kelly’s thoughts at everydaychildhood.com and you can follow her on twitter…

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Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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