Posted in Insights, Mom~Entum

Four Moms and how they’ve built their own personal brand.

One of the questions many moms in social ask is how to build their own personal brand. So I reached four special friends and asked if they would share their story with my audience. Meet Audrey McClelland of Mom Generations, Sugar Jones of Sugar in the Raw, Candice Derickx of Best Tools for Schools and Ponn Sabra of the American Muslim Mom. I think you’ll enjoy their unique stories.

Audrey McClelland: Mom Generations

I’ve been working on building my brand since January 1, 2009….

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Posted in Insights, Mom~Entum

Todd Abrams. The Reluctant Dad. Are brands ready for gay fathers?

Are brands ready to embrace gay fathers? Todd Abrams, The Reluctant Dad and gay father, brings his point to this potentially controversial subject. You can follow Todd @TheReluctantDad or read his blog at…

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Posted in Mom~Entum, News

Meet Tereza Nemessanyi, Founder and CEO of Honestly Now.

I meet so many interesting moms in the course of writing Mom-entum. Moms at the beginning of their foray into social media to Mom-trepeneurs starting businesses. I’d like you to hear Tereza Nemessanyi’s personal story. Tereza has a company called Honestly Now currently in beta. She has assembled a veritable Who’s Who of experts to answer honestly any burning question you might have. You can keep the question private between friends or open it up to the experts. Here’s her words…

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Posted in Insights, Mom~Entum

50% of moms don’t edit their videos. They just post ‘em as they make them.

ComScore just released their August video rankings and we are at an all time high for video viewing. Facebook, already the largest photo site on the Web, became the third largest video site on the Internet with 51.6 million unique viewers. And four of the top 10 videos for September according to Unruly Media were either aimed at kids or featured kid-friendly content.

Maria Bailey shared some stats at the recent She Streams conference around moms and video that you might find…

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Posted in Campaigns, Mom~Entum

The Children’s Place Little Do-Gooder Sweepstakes.

We teach our children to read, write and to tie their shoes. We teach them how to say ‘please’ and ‘thank you.’ But are parents teaching their little ones great lessons? Yes, they are. In fact, it begins with the birth of a child. For many moms, the birth of a child triggers a greater awareness and a desire to have an effect on the community and the world at large. And we are more apt to purchase products that support the community, give to causes and are made from recycled products….

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Posted in Mom~Entum, News

A story about Starbucks, a mugger and the kindness of strangers.

Last weekend my daughter got mugged on the way to a practice test. She wasn’t harmed, just frightened as the thief got up in her face and demanded her money. But he didn’t just take her $17, he also demanded her Starbucks. I thought at first he had asked for her Starbucks card, but it turned out she had a Starbuck vanilla latte or something in her hand. Yes, he took her drink.

So I tweeted about it. The moms tweeted back in droves–“was she okay?” Yes, just really mad that…

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Posted in Campaigns, Mom~Entum

October is Breast Cancer Awareness Month and everything will be pink!

Eggland’s Best Pink Ribboned Eggs
Eggland’s Best will have very special eggs this month featuring the signature “EB” stamp with the Susan G. Komen Running Ribbon on all varieties of EB farm fresh eggs. They will also be donating $50,000 to support Susan G. Komen in their pledge to end breast cancer forever.

• You can enter the Eggland’s Best Pink Dozen Recipe Contest! Create a delicious, healthy recipe with EB Pink Dozen eggs for a chance to win great…

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Posted in Insights, Mom~Entum

Please don’t address me as “Dear Blogger” or “Dear Mom”.

As a social media mom, do you like when companies use the salutation “Dear blogger” or “Dear Mom”? Hell no. I just got another email from a PR firm who I won’t name, not using my given name.

“Dear blogger” is the equivalent of “To whom it may concern.” Is that all we are to you? A blogger. Sure we write blogs, but aren’t you tapping into us because we’ve managed to create a voice in the world and a following that’s based on so much more than just being a…

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Posted in Campaigns, Mom~Entum

5 Brands that understand Moms.

Moms love brands for myriad reasons, but first and foremost brands have to make great products. If the brand then creates the right experience around the product, they will having the beginnings of a great relationship with mom. What is entailed in creating a great brand experience? It can be anything from support of a cause, great tools, something that touches an emotional chord, great information to just being a brand that brings you just plain fun. Here are 5 of the brands I think show an…

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Posted in Mom~Entum, News

United Nations Foundation launches social media campaign for children: Shot@Life

Last Wednesday evening, I attended a cocktail for the launch of a United Nations Foundation campaign called Shot@Life. Mothers are dying around the world from pregnancy and pregnancy related complications, but children are also dying from lack of access to vaccinations.

“Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for this global…

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Posted in Mom~Entum, Research

SheStreams conference surprise learning: moms like podcasts.

The SheStreams conference was held this Friday and Saturday in New York City. SheStreams is a smaller conference that makes it more intimate and easier to meet up with fellow moms. It was my first experience being in the same room with Maria Bailey, the queen of mom knowledge. She opened up the conference with relaying some updated information on today’s mom–the Power Influencer.

• 80% of moms viewed 1 video in the last week versus read a blog.

• More than…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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