A story about Starbucks, a mugger and the kindness of strangers.
Last weekend my daughter got mugged on the way to a practice test. She wasn’t harmed, just frightened as the thief got up in her face and demanded her money. But he didn’t just take her $17, he also demanded her Starbucks. I thought at...
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October is Breast Cancer Awareness Month and everything will be pink!
Eggland’s Best Pink Ribboned Eggs
Eggland’s Best will have very special eggs this month featuring the signature “EB” stamp with the Susan G. Komen Running Ribbon on all varieties of EB farm fresh eggs. They will also be donating $50,000 to support Susan G. Komen in their...
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Please don’t address me as “Dear Blogger” or “Dear Mom”.
As a social media mom, do you like when companies use the salutation “Dear blogger” or “Dear Mom”? Hell no. I just got another email from a PR firm who I won’t name, not using my given name.
“Dear blogger” is the equivalent of “To whom...
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5 Brands that understand Moms.
Moms love brands for myriad reasons, but first and foremost brands have to make great products. If the brand then creates the right experience around the product, they will having the beginnings of a great relationship with mom. What is entailed in creating a great...
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United Nations Foundation launches social media campaign for children: Shot@Life
Last Wednesday evening, I attended a cocktail for the launch of a United Nations Foundation campaign called Shot@Life. Mothers are dying around the world from pregnancy and pregnancy related complications, but children are also dying from lack of access to vaccinations.
“Shot@Life educates, connects and empowers Americans to...
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SheStreams conference surprise learning: moms like podcasts.
The SheStreams conference was held this Friday and Saturday in New York City. SheStreams is a smaller conference that makes it more intimate and easier to meet up with fellow moms. It was my first experience being in the same room with Maria Bailey, the...
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Join Mom-entum and the ABC Million Moms Challenge.
Back in April, Mom-entum and #moms4moms joined forces with some influential moms and Christy Turlington and her Every Mother Counts initiative to spread the word about maternal deaths that are happening every day in the U.S. and around the world. We had a rocking twitter party with...
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Meet Lisa Duggan of The MotherHood Blog.
I like to bring moms to life by profiling some of the interesting ones I meet in the course of writing Mom-entum and attending conferences. So I’d like you to meet Lisa Duggan of The Motherhood Blog. As a part of the Motherhood Blog, Lisa...
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How is the media savvy mom using media today?
It’s a very well published fact that moms control approximately $1.6 trillion dollars in spending. So it’s no wonder brands are spending time, money and resources trying to reach her. She is the Chief Purchasing Officer. She follows more brands on Facebook than the average...
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A look at the state of Mom-dom…
I loved this infographic regarding the 32 million moms online.
Some highlights:
• Moms read less newspapers/magazines, watch less TV
• Moms are more likely to follow a brand they love.
• Naturally word of mouth has the greatest impact on moms.
• 77% of moms...
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SJP’s new movie: “I Don’t Know How She Does It.” Will working mothers relate?
I am a working mother. I’m sitting at almost 9pm about to write this article. My day started at 4:45am this morning. But I’m still going. I’ve been to the gym, drycleaners, the podiatrist, posted a blog article, edited another to half it size, made...
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