Posted in Campaigns, Mom~Entum

Join Mom-entum and the ABC Million Moms Challenge.

Back in April, Mom-entum and #moms4moms joined forces with some influential moms and Christy Turlington and her Every Mother Counts initiative to spread the word about maternal deaths that are happening every day in the U.S. and around the world. We had a rocking twitter party with over 21.3 million impressions, 175 moms wrote blog posts and it was picked up on over 250 news site truly showing the power of social media moms.

Just last week, ABC News along with the United Nations…

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Posted in Insights, Mom~Entum

Meet Lisa Duggan of The MotherHood Blog.

I like to bring moms to life by profiling some of the interesting ones I meet in the course of writing Mom-entum and attending conferences. So I’d like you to meet Lisa Duggan of The Motherhood Blog. As a part of the Motherhood Blog, Lisa has an ambitious project– collecting 365 stories from parents of every walk of life.

How did The Motherhood Blog get its’ start?
Before I became a mom in 2003, I worked for American Lawyer Media as the production manager for The New York and…

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Posted in Insights, Mom~Entum

How is the media savvy mom using media today?

It’s a very well published fact that moms control approximately $1.6 trillion dollars in spending. So it’s no wonder brands are spending time, money and resources trying to reach her. She is the Chief Purchasing Officer. She follows more brands on Facebook than the average consumer. Her use of mobile and her smartphone is only growing. And she will continue to embrace technology as it evolves.

Sources: About.com, BabyCenter, eMarketer, WallStreetJournal…

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Posted in Insights, Mom~Entum

A look at the state of Mom-dom…

I loved this infographic regarding the 32 million moms online.

Some highlights:
• Moms read less newspapers/magazines, watch less TV
• Moms are more likely to follow a brand they love.
• Naturally word of mouth has the greatest impact on moms.
• 77% of moms will blog about brands they love or hate.

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Posted in Mom~Entum, News

SJP’s new movie: “I Don’t Know How She Does It.” Will working mothers relate?

I am a working mother. I’m sitting at almost 9pm about to write this article. My day started at 4:45am this morning. But I’m still going. I’ve been to the gym, drycleaners, the podiatrist, posted a blog article, edited another to half it size, made my daughter a dentist appointment, talked to her orthodontist, spoke to another who wants to syndicate her fashion videos, stopped at Steps and signed her up for tap classes, did the laundry, cleaned the kitchen and one bathroom, took…

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Posted in Insights, Mom~Entum

Pinterest: social networking for collectors of beautiful and interesting things.

Have you heard about Pinterest? It’s a virtual pin board where members of the community “pin” up and collect inspiring visuals of various things they are interested in like bathrooms, photography, apparel, science and to weddings. And there’s lots of buzz around Pinterest in the mom-o-sphere.  And I must admit after look at the bathrooms, I have a bug to redo mine and start a slush fund for it.

Pinterest is in beta and already growing steadily. If you’re into…

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Posted in Insights, Mom~Entum

What can we learn from the 1,161,816+ Crock Pot Girls on Facebook?

Crock pots have been around forever. I remember my mom whipping hers out every once in a while when I was a kid. But who knew crock pots were still such a hit? On Facebook, there is a community of crock pot lovers called Crock Pot Girls and it’s growing like mad. I watched it grow by over 20,000 followers in just the last couple of days. Why is it growing so fast and what can we learn from crock pots and the Girls?

Keep things simple. Crock pots are alive and living in America….

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Posted in Campaigns, Mom~Entum

ConAgra’s bait-and-switch with bloggers turned surprise into anything but delight.

I’m sure many of you saw the headlines this past week over ConAgra’s debacle with bloggers.

What they thought would be a pleasant surprise backfired on them when they invited mom and food bloggers to event at a restaurant where the bloggers thought they were going to be served by a chef. Instead of a fine meal by Chef George Duran, they were served frozen Marie Callender’s lasagna followed by their Razzleberry Pie dessert. Hidden cameras were to capture the blogger’s…

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Posted in Campaigns, Mom~Entum

Did you know that 88% of all laundry is done by mom? Not in this Big Fuel video.

Moms do about 330 loads of laundry a year. But how many of you know that moms find a sense of calm and happiness when everything is clean–the clothes and the home? It’s true. Just ask a mom.

This video for Clorox, a client of Big Fuel, is anything but calm. While mom is away, three dads take on the kids with a food fight of sorts that would make any mom cringe. Mom’s worst stain nightmares of soy sauce, grape juice, and more is…

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Posted in Mom~Entum, News

Please join us for a rockin’ #MILFF twitter party on September 9th at 9pm EST.

So here’s the story behind #MILFF hashtag and how it’s all led to a #MILFF twitter party.

I started using the #MILFF (Moms I Like 2 Follow Friday) hashtag about a year ago. I was actually afraid at first that all the moms would think it was silly or a bit risque till they got the twist. But it caught on. I don’t dare leave a mom off the list or I will get a message about being left out. Moms tell me they love telling their hubbies about being a MILFF and resulting look they get….

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Posted in Insights, Mom~Entum

Does Google+ need Moms to go mainstream?

Experian Hitwise released a report on Google+ and shared it was heading towards mainstream. But SocMetrics just released their study that shows a different picture. Moms are far less engaged on Google+ than they are on Facebook and Twitter.

Granted Google+ is fairly new, but I think Google+ is going to need the power of the social mom to get there. There are 82 million moms across the US and control $2.5 trillion in annual spending in the US economy.

According to Forrester,…

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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