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Big Fuel Lanches Youtube Channel with New Original Series: “Friending”

Friends, Colleagues, Partners,

To officially kick off the launch of our YouTube Channel, “Content to Commerce,” today we are launching a new series of webisodes called, “Friending…”.

“Friending” a BIG FUEL original series in partnership with DM2, brings you insights from today’s marketing, advertising and entertainment leaders on the subject of social media, consumer engagement and communications in today’s new media landscape. For the premiere episode, Big Fuel founder and CEO, Avi Savar sits down for an intimate conversation with Larry Gelfand, SVP Digital Ad Sales at the NHL.

About Larry Gelfand:
Larry Gelfand joined the NHL in October of 2007 as Senior Vice President, Media Sales. In this post, Gelfand leads the NHL’s media sales effort in the U.S., focusing on development of new revenue opportunities, aggregating all media inventory and managing the NHL media sales team. Prior to joining the NHL, Larry Gelfand was the Vice President of Digital Sales for VH1 at MTV Networks. Gelfand oversaw all aspects of VH1’s Digital media sales business and developed the sales strategy, recruitment of the sales staff in implementation of organizational goals and initiatives. Gelfand reshaped the VH1 digital sales department to achieve the objectives of establishing the VH1.com presence in the online advertising marketplace resulting in doubling the ad revenue business in two years, when he was the recipient of the first President’s Award of distinguished service. Prior to joining MTV Networks, Gelfand served in a variety of key sales roles with ESPN. After establishing ESPN.com’s ad sales relationships in New England with key league partners, Gelfand lead the digital effort for ESPN Customer Marketing’s Team OMD. Prior to joining ESPN. Gelfand served in a variety of sales leadership roles at AOL and The New York Times.

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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