Campbell’s adDress’s Your Heart

Campbell Soup Promo Invites You to Vote for Your Favorite Dress and Protect Your Heart

The Campbell Soup Co. has teamed up with television, film and Broadway star Jane Krakowski of NBC’s “30 Rock” and runway designer Nicole Miller in the “AdDress Your Heart” promotion with a goal to help raise funds and awareness for the American Heart Association’s Go Red For Women movement. Heart disease is the number one killer of women today. Campbell Soup, who has been increasing the variety of their heart-healthy soups, beverages and sauces, seeks to encourage people to protect their hearts with this promotion.

Nicole Miller has designed and created three dresses exclusively for people to “AdDress” their hearts and vote on their favorite at A $1 donation to the American Heart Association’s Go Red For Women movement will be given for each vote on the promotional website (up to $275,000). The date the voting ends, Feb. 6, also coincides with National Wear Red Day, when people wear red clothing to remind others of the cause.

Jane Krakowski will then reveal the winning dress by wearing it at a red carpet event in February to celebrate American Heart Month. Jane, who typically portrays the cute and bubbly blond woman character takes this role as a long-time advocate of heart health very seriously. “Knowing that more than 44 million women are affected by heart disease, makes me realize how important it is to take steps, such as eating right and exercising, to help protect your heart” she said in this statement. “I hope my involvement will raise awareness for the cause and help educate women of all ages about the importance of knowing their risk factors and living a healthful lifestyle.”

Nicole Miller is also dedicated to the fight against heart disease and has been a long-time supporter of the cause. “In my work, I find inspiration from many things, including my passion for helping people live well, feel good and, of course, look great,” said Nicole. “Each of the designs I’ve created for this program comes from my heart to inspire women, in a fun and fashionable way, to be and stay healthy.”

Campbell Soup is contributing a total of $1.8 million to the American Heart Association and in addition is marketing a wide variety of their heart healthy products. On the promotional site Campbell is promoting a number of these products such as Healthy Requests Soups, V* Low Sodium Vegetable Juice, Prego Heart Smart Italian Sauce and Premium Chunk Chicken. They have also included a “Tell A Friend” link that enables visitors to invite others to vote for their favorite as well.




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