College Humor Explains “Branded Content”

This is a pretty hysterical parody video about branded content – courtesy of Nicholas Carlson.

It shows the College Humor guys struggling with a fictional company that wants to brand the crap out of their video (but of course sets the stage by saying they don’t want to interfere with the creators’ voice).

Best quote:

“Branded content. Webisode. Mobisode. Hybrid. Multiplatform. Hyper-distribution. Integrated. Organic. Social. Viral. Community. CPM. Efficiency. Organic. Beacon. Embeddable. Dina Kaplan. Widget.”

Posted via web from Avi Savar



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