Trident Thinks Small, Happy

Trident targets the “little piece of happy” of the brand instead of taking the materialistic approach

These short 15 second ads are not meant to deliver a long, drawn out, deep message but instead to provide the audience with a smile or a ‘moment of happiness.’  The campaign has been in the works for three years and sprang as a result of asking customers what Trident truly looked like to them.

Read more at Brandweek:  Trident Thinks Small, Happy.

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