Twitter Gets A TV Commercial For Free As New Users Get Their First Taste Of Fail Whale

by Jason Kincaid on April 7, 2009

Twitter has been regularly featured on a number of television shows for some time now (I’ve always found CNN’s anchors to be a bit too enamored of the service), but this looks like the first time it’s been featured prominently in a commercial. As Biz Stone writes in the Twitter blog Sprint has just released a new ad called “What’s Happening”, during which an announcer spouts off a number of totally made-up statistics describing how people are using the Sprint network.

Nestled in the middle of the ad, the commercial’s speaker states “233,000 people just Twittered on Twitter. 26% of you viewing this have no idea what that means” as a few dozen 3D blue Twitter birds fly around. I think the 26% figure is on the low side (many people who hear about Twitter every day still have no idea what it really means, and some people who have actually used the service still don’t really get it). But those 3D birds sure look cool.

Oh, and that phone shown at the end? That’s a Palm Pre.  To read the full article click here.



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