A branded app that brings you a little joy during volatile economic times.

PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come…

An interesting and certainly amusing concept from PUMA.  If they’re hoping to target a young male demo, this is certainly the right play.  That said, does it do any damage to the brand?  There is very little association between what this app does with the PUMA brand.  Which means that the brand become aligned with what the app represents, rather than the utility it provides.  Seems like an odd choice and more something a brand like Axe could pull off.

You can download the app at puma.com or the iTunes app store

The PUMA Index



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  2. 02/9 2010

    Twitter Comment

    Puma integrates stocks and undies…nice work – [link to post]

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