A branded app that brings you a little joy during volatile economic times.

PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come…

An interesting and certainly amusing concept from PUMA.  If they’re hoping to target a young male demo, this is certainly the right play.  That said, does it do any damage to the brand?  There is very little association between what this app does with the PUMA brand.  Which means that the brand become aligned with what the app represents, rather than the utility it provides.  Seems like an odd choice and more something a brand like Axe could pull off.

You can download the app at puma.com or the iTunes app store

The PUMA Index

  1.  

    Comments

    Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

  2. 02/9 2010

    Twitter Comment


    Puma integrates stocks and undies…nice work – [link to post]

    Posted using Chat Catcher

About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos